Undergraduate Researches
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Influence of online reviews on purchase decision among customers of an online shopping platform
(Central Philippine University, 2025-01)This study sought to determine the influence of online reviews on purchase decisions among customers of an online shopping platform. Employing a descriptive-correlational design, data were gathered from 100 respondents in ... -
Factors influencing the development of Sari-Sari stores among selected towns of Iloilo
(Central Philippine University, 2025-05)The study examines multiple factors which shape sari-sari store progress in selected towns within Iloilo City. Non-probability sampling identified 100 sari-sari store owners so researchers selected participants at random ... -
Marketing mix strategies influencing repeat purchase intention among customers on online selling
(Central Philippine University, 2022-06)Marketing strategy is a construct that is central to the practice of marketing and is at the conceptual heart of the field of strategic marketing. This study focused on the influence of marketing mix strategies on repeat ... -
Management practices among ambulant vendors in Iloilo City
(Central Philippine University, 2025-03)This study investigated the management practices of ambulant vendors in Iloilo City, focusing on Henri Fayol's Classical Management Theory, the four core functions of management: planning, organizing, leading, and controlling ... -
Student satisfaction of the service quality in a private higher education institution
(Central Philippine University, 2024-06)Service quality plays a vital role in the success of higher education sector. Given the growing importance of student perceptions of higher education establishments and services, in order to meet the expectations and needs ... -
Perceived use of digital marketing and customer engagement among micro-restaurants in Jaro Iloilo City
(Central Philippine University, 2023-12)This study, which aimed to determine the perceived use of digital marketing among micro-restaurants which includes the specified data in terms of sex, marital status and employment status. The respondents in the study were ... -
The influence of financial literacy on online purchasing decisions among the Business Administration students amidst COVID-19 pandemic
(2022-06)This study determined the influence of financial literacy on online purchasing decisions among the business administration students amidst COVID-19 pandemic. The study further examined if there were significant differences ... -
Difficulties encountered by students in a private higher education institution at Iloilo City in attending online classes
(2022-06)This research study was carried out to determine the difficulties students at a Private Higher Education Institution face when attending online classes. During the COVID-19 epidemic, which caused unprecedented disruption ...
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