https://hdl.handle.net/20.500.12852/27 2026-05-14T17:15:58Z https://hdl.handle.net/20.500.12852/3830 Food safety knowledge and practices among street vendors in Iloilo City: Their influence on profitability Asong, Honey Jean B.; Cantomayor, Althea B.; Legaspi, Beny T., Jr.; Emboltorio, Jose Ma.; Deocampo, Joylove D.; Solomon, Jovie Anne M. This study “Food Safety Knowledge and Practices Among Street Food Vendors in Iloilo City: Their Influence on Profitability” was conducted to determine the food safety knowledge and practices among street food vendors in Iloilo City and their influence on profitability. The respondents of the study were the One Hundred (100) street food vendors located in Iloilo City who were chosen using purposive sampling technique. They were classified according to sex, age, educational attainment, and number of years vending. The study utilized a descriptive-correlational research design were the frequency and percentages, mean, Mann–Whitney U test, Kruskal–Wallis H test, and Spearman's Rho were used to analyze the collected data. The researchers used a survey questionnaire. Abstract only 2025-05-01T00:00:00Z https://hdl.handle.net/20.500.12852/3829 Customer experience management as a driver for preference and satisfaction in the service industry Sayson, Rizzalyn D.; Febrero, Johanna Cecille E.; Palmares, Ruby Victoria S.; Tamonan, Danica T.; Tangi-an, Angelyn S. This study determined the role of Customer Experience Management (CEM) as a driver of customer preference and satisfaction in the service industry, specifically focusing on modernized jeepney services in Iloilo City. The respondents of the study were passengers who regularly use modernized jeepneys as a mode of transportation. The study examined customer experience management in terms of customer expectation and customer experience, and how these influence customer preference and satisfaction. The study employed a quantitative, survey-correlational research design and utilized a researcher-made questionnaire as the primary instrument for data collection. A total of 200 respondents were selected using quota sampling. The data gathered were analyzed using frequency distribution, percentage, mean, standard deviation, analysis of variance (ANOVA), independent samples t-test, and Pearson’s r correlation. The results revealed that passengers had very high expectations and high levels of actual experience with modernized jeepney services. Overall, customer preference and satisfaction were rated high. Findings further showed that age had a significant effect on customer experience, while sex, civil status, and type of passenger showed no significant differences in customer preference and satisfaction. Correlation analysis revealed a significant relationship between Customer Experience Management, customer preference, and customer satisfaction. The study concludes that effective Customer Experience Management plays a vital role in enhancing commuter preference and satisfaction in the modernized jeepney service industry Abstract only 2025-11-01T00:00:00Z https://hdl.handle.net/20.500.12852/3827 Sustainable packaging practices of local coffee shops and its influence on customer behavior Domile, Janine S.; Lagos, Zyd B.; Gambalan, Anna Mae P.; Jamelo, Christyl Dawn H.; Natividad, Hennely Carmelle E.; Pentojo, Jay-Ann P. With the rise of emerging coffee shops in the industry, the aspect of sustainability in packaging is often overlooked. Among the myriad choices available to customers, it remains unclear whether their patronage is driven by businesses' sustainable packaging practices or other factors. This study aimed to explore how sustainability impacts customer behavior and to identify gaps in this relatively unexplored area, focusing on the interplay between sustainable packaging practices and customer actions. A total of 100 customers across Iloilo City participated in this study, selected through quota sampling based on age, sex, occupation, educational attainment, and monthly income. Descriptive statistics, such as frequency counts, percentages, means, and standard deviations, were employed to assess sustainable packaging practices—reusing, reducing, and recycling—and customer behavior in obtaining, consuming, and disposing. The Mann-Whitney U Test was applied to determine significant differences in these variables across demographic groups. The majority of respondents are female, self-employed or unemployed, tertiary-educated, and earning below Php 25,000 per month. Results revealed that the sustainable packaging practices of local coffee shops significantly influenced customer behavior, highlighting the interconnectedness of these factors. This study contributes to understanding the role of sustainability in shaping consumer preferences and actions within the coffee shop industry. Abstract only 2024-12-01T00:00:00Z https://hdl.handle.net/20.500.12852/3775 Influence of online reviews on purchase decision among customers of an online shopping platform Owit, Bill Genmark G.; Garcia, Beatriz Marie S.; Gelera, Keilah D.; Sazon, Cristine B.; Efondo, Rico T.; Padilla, Alaric Sidney John S. This study sought to determine the influence of online reviews on purchase decisions among customers of an online shopping platform. Employing a descriptive-correlational design, data were gathered from 100 respondents in Jaro, Iloilo City, selected through quota sampling. The study aimed to determine the extent to which online reviews, such as content, star ratings, delivery service, and visual content, affected customer purchase decisions and whether demographic factors like age, sex, civil status, occupation, and income created significant differences in these influences. The findings revealed that online reviews significantly shaped how customers made their purchasing choices, with most respondents considering star ratings and detailed feedback essential for building trust in a product. Interestingly, factors like age and income did not drastically change how reviews were perceived, highlighting their universal importance. These insights underscore the critical role of online reviews in guiding decisions, fostering trust, and enhancing satisfaction. To maximize the benefits of this influence, the study recommended that businesses improve the credibility and accessibility of their review systems. It also suggested training programs and tools to better educate consumers on evaluating online feedback, empowering them to make more confident decisions. Abstract only 2025-01-01T00:00:00Z