Online marketing strategies adopted by selected micro restaurants in Pavia, Iloilo, amidst COVID-19 pandemic

Abstract

The study aims to determine the online marketing strategies adopted by selected micro restaurants in Pavia, Iloilo, amidst the covid-19 pandemic. The study’s respondents were micro restaurant owners from the selected micro restaurants in which the respondents were approached on a purposive basis. Purposive sampling was demonstrated to the respondents to select micro restaurant proprietors whose availability and outlook are consistent with the study. In this study, the researchers used a research-made questionnaire as the data gathering instrument. Due to Covid-19 restrictions, it was conducted online, which includes the purpose of research, the risks, the benefits, the statement of confidentiality, the ownership of the data, the right to ask questions, and voluntary participation. In Pavia, Iloilo, sixty (60) chosen micro restaurant owners responded. There are 26 respondents in the commercial area and 34 in the residential region. Sixty micro restaurant owners all participated in the survey. The research questionnaire was made up of questions that the researchers had created to see if there were any notable differences in the online marketing approaches used by particular micro restaurants in Pavia, Iloilo, during the COVID-19 outbreak. Data were examined using frequencies, mean, and standard deviation for descriptive statistics, the Kruskal- Wallis Test for independent samples, and the Mann-Whitney Test. Items were designed to influence restaurants via social media. Testing for dependability and validation was done on the instruments. Tables were used to display the results. A description of the study, the results of the inquiries, the researcher's conclusions, and recommendations make up the chapter's conclusion.