https://hdl.handle.net/20.500.12852/27 2026-05-31T05:04:12Z 2026-05-31T05:04:12Z Bautista, Melody Bendiola, Marry Joy Fajarillo, Kathleen Rose Lustre, Eunice Einjel Villagomez, Angel Grace https://hdl.handle.net/20.500.12852/3844 2026-05-25T09:00:36Z 2022-06-01T00:00:00Z

Online and in-store shopping preferences among business and accountancy students of a private higher education institution Bautista, Melody; Bendiola, Marry Joy; Fajarillo, Kathleen Rose; Lustre, Eunice Einjel; Villagomez, Angel Grace This research is a non-experimental quantitative study aimed to determine the level of preferences for online and in-store shopping among business and accountancy students from first year to fourth year of Central Philippine University. In gathering the data, a validated researcher-made questionnaire was utilized and distributed to the 339 respondents through an online platform. The respondents are classified according to age, sex, degree program, and location. The data gathered was utilized and analyzed by the researchers through the use of statistical tools such as Independent Samples t-test for comparing the level of preferences between online and in-store shopping, sex and location. On the other hand, One-way ANOVA was used to determine if there are significant differences level of preference for online and in-store shopping when respondents are grouped according to age and degree program. The 6Ps of marketing mix was used to measure the level of preference of the respondents. In terms of 6Ps and when classified according to the independent variables, only people in online shopping and promotion in in-store shopping are both preferred by the business and accountancy students, the rest are highly preferred for both modes of shopping. Furthermore, the results revealed that there are significant differences for the level of preference for online and in-store shopping in all 6Ps. Abstract only

2022-06-01T00:00:00Z Banderado, Maria Rosa T. Caoyonan, Phebe R. Guzman, Alen Mae N. Lee, John David L. Macayan, Mckayla A. https://hdl.handle.net/20.500.12852/3843 2026-05-25T09:00:38Z 2022-07-01T00:00:00Z

Service quality of online sellers in Iloilo City during COVID-19 pandemic Banderado, Maria Rosa T.; Caoyonan, Phebe R.; Guzman, Alen Mae N.; Lee, John David L.; Macayan, Mckayla A. Global pandemic prompted the e-commerce to be relevant in the business industry. The study aims to determine the level of service quality of online sellers in Iloilo City during the COVID-19 pandemic for the year 2022. Descriptive research design is used to describe service quality of online sellers in Iloilo City. Non-probability selection technique known as purposive sampling is used in order to come up with 100 active online shoppers as the respondents. Instrument used in collecting the data is a researcher- made questionnaire. Statistical tools used were percentage, mean, standard deviation, Mann-Whitney U Test, and Kruskal-Wallis Test. Chiefly, the service quality provided by the online sellers in terms of reliability is likely to be higher in quality compared to responsiveness, assurance, and empathy as evaluated by online shoppers. This will help online sellers to gain knowledge about the importance of service quality in selling online so they will know what aspects of service quality they need to improve. There are no significant differences in the service quality of online sellers in terms of reliability, responsiveness, assurance, and empathy when respondents are taken as an entire group and when classified according to their age, sex, educational attainment, gross monthly income and location. Abstract only

2022-07-01T00:00:00Z Jamayo, Ken Asher Delmo, Rhea Mae Dionson, Jevalyn Edullantes, Alija Huyaban, Trisha Peje, Jona Mae https://hdl.handle.net/20.500.12852/3842 2026-05-25T08:10:46Z 2022-06-01T00:00:00Z

The impact of COVID-19 pandemic to working students of the College of Business and Accountancy Jamayo, Ken Asher; Delmo, Rhea Mae; Dionson, Jevalyn; Edullantes, Alija; Huyaban, Trisha; Peje, Jona Mae This study used descriptive research design to present the impact of Covid-19 to working students of the College of Business and Accountancy in terms of their benefits before and during Covid-19 pandemic. The respondents of the study were 64 working students of the College of Business and Accountancy. The researchers used convenient sampling in order to select the respondents. The researcher utilized the Five-Point Likert Scale model, which the researchers developed as a research instrument. The questionnaire consists of two parts; Part one was used to gather data about the profile of the respondents and the Part two was the main questionnaire consist of 10 questions on impact of Covid- 19 pandemic to working students and is measure in terms of benefits before and during Covid-19 pandemic. The data gathered were analyzed by the researchers with the help of an expert in statistics. The statistical tools that were used in the study were frequency count, percentage, mean, standard deviation, ANOVA and t-test. Based on the data gathered Covid-19 pandemic has strong impact level to the respondents in terms of their benefits during this pandemic. There is no significant difference in the level of impact of Covid-19 pandemic to the College of Business and Accountancy working students in terms of benefits when respondents were group according to sex, year level, family monthly income and course, but there is a significant difference in the level of impact of Covid-19pandemic to the College of Business and Accountancy working students in terms of benefits when respondents were group according to residence. This study will be beneficial to Parents, School Administrator, The College of Business and Accountancy, Central Philippine University, and Future Researcher. Abstract only

2022-06-01T00:00:00Z Suyat, Lorenz Andrea D. Loreno, Kakien June V. Marterio, Gill G. Pingoy, Rennabelle Joy V. Pula, Banisa Faith E. Suamen, Mary Therese C. https://hdl.handle.net/20.500.12852/3841 2026-05-20T04:05:22Z 2022-01-01T00:00:00Z

Service quality of selected online business enterprises as perceived by financial management students of a private higher education institution Suyat, Lorenz Andrea D.; Loreno, Kakien June V.; Marterio, Gill G.; Pingoy, Rennabelle Joy V.; Pula, Banisa Faith E.; Suamen, Mary Therese C. This study was conducted to determine the service quality given by the online business enterprises in terms of tangible, reliability, responsiveness, assurance and empathy as perceived by financial students of Central Philippine University in the year 2022. Respondents of the study are limited only to 230 Financial Management students of Central Philippine University during the school year 2021 -2022. The research participants in this study were chosen using probability sampling, specifically random sampling. The researchers used a duly validated research made questionnaire to collect the necessary data through online survey. The medium used to conduct the survey is through an active email address and Facebook messenger of the respondents and it was the channel of distribution of Google forms. The data gathered in this study determined using the following statistical tools that the researchers applied the percentage, mean, standard deviation, t-test, and ANOVA. Then the study presents the findings, results and the corresponding interpretation. The profile of the respondents which are considered as independent variables are explained and so are the dependent variables which are factors of the study. It was end with the following findings, conclusions and recommendations that thoroughly benefits the online business enterprises. Abstract only

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