Bachelor of Science in Business Administration Major in Financial Management

 

Recent Submissions

  • Influence of online reviews on purchase decision among customers of an online shopping platform 

    Owit, Bill Genmark G.; Garcia, Beatriz Marie S.; Gelera, Keilah D.; Sazon, Cristine B.; Efondo, Rico T.; Padilla, Alaric Sidney John S. (Central Philippine University, 2025-01)
    This study sought to determine the influence of online reviews on purchase decisions among customers of an online shopping platform. Employing a descriptive-correlational design, data were gathered from 100 respondents in ...

  • Marketing mix strategies influencing repeat purchase intention among customers on online selling 

    Barrera, Jerra Mae B.; Corneja, Vivien N.; Dayag, Eriza Kate A.; Lagrimas, Hope Joy P.; Lihaylihay, Bryce S.; Senatin, Chrysel T. (Central Philippine University, 2022-06)
    Marketing strategy is a construct that is central to the practice of marketing and is at the conceptual heart of the field of strategic marketing. This study focused on the influence of marketing mix strategies on repeat ...