Bachelor of Arts major in Mass Communications
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Recent Submissions
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Character and thematic analysis of the Koreanovela “Boys Over Flowers”
(2011-03)This study is about the character and thematic analysis of the Korean drama series, Boys over Flowers. The study focused on the Characters’ role being protagonist, antagonist and foil, its themes and values which are also ... -
Library or Google: A study on the information source preference of CPU Social Science students
(2016-03)This study is aimed to determine the preferences of CPU Social Sciences students between Library and Google and the factors that affect their choice of information source. Specifically, the following objectives were answered ... -
Films that framed a regime: A comparative analysis of films A Dangerous Life (1988) and Aparisyon (2012)
(2018-04)This study is a comparative analysis on films A Dangerous Life (1988) and Aparisyon (2012) on how life was depicted during the Marcos Regime in each film. Specifically, the study answered the following objectives: (1) To ... -
Facebook use, exposure and behavior among mass communication students of Central Philippine University
(2017-03)Facebook is a social networking website that connects and shares information through posting pictures and status with the rest of friends online. It provides technological features that allow users to present their identity ... -
Survey on the perception of Mass Communication students on what makes a movie trailer interesting
(2016-03)This research study was designed to determine the perception of students on factors associated on what makes a movie trailer interesting. Specifically, the study answered the following objectives (1) determine the demographic ... -
Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ... -
Preference of TV networks and teleserye among the residents of Brgy. Fatima, Tobias Fornier, Antique
(2012-03)The study aimed to identify the respondents’ profile in term of their age, sex and educational attainment. The study also determined the respondents’ most preferred TV networks and their most preferred teleserye. The study ... -
The perceptions of Arts and Sciences students of Central Philippine University on “same sex marriage"
(2012-03)This study is about the Perception of Arts and Sciences Students of Central Philippine University on Same Sex Marriage. The study discusses the reactions of every respondents towards the issue on same sex marriage. Same ... -
Filipino-ness in Carl Jan Cruz’s Instagram fashion campaigns
(2019-04)This study was conducted to determine the Filipino-ness in Carl Jan Cruz’s campaign on Instagram. Specifically it identified how Filipino-ness was shown in Instagram campaigns in terms (a) captioning; (b) visual; (c) scene; ... -
A comparative study on the perceived purpose of the internet usage of out-of-school youth and CPU students
(2017-04)This was an explanatory research study designed to determine the perceived purpose of the internet usage of CPU students and out-of-school youth residing here in Iloilo City. Specifically, the study answered the following ... -
The unique features of president Rodrigo Duterte’s public statements: An impact assessment
(2017-04)This study was conducted to assess the impact of the unique features of President Rodrigo Duterte’s public statements on issues that made controversy during the 2016 Philippine Presidential Elections: Papal visit in the ... -
The moralities within: A content analysis of the independent film "Tirador"
(2014-03)This is a descriptive research study designed to determine the values presented in the film “Tirador” also known as Slingshot by Brillante Mendoza. Specifically, the study answered the following objectives (1) to determine ... -
A legend: An analysis on the media’s portrayal on Whang-od’s persona and contribution in the recognition and preservation of Philippine culture (a tri-media research)
(2017-04)A Content Analysis of the articles (print media), documentaries (broadcast media) and blogs (new media) was done to explore how media portrayed Whang-Od and pambabatok and how these portrayals helped in the recognition and ... -
To dub or not to dub? - llonggo senior high school students’ viewing preferences of Korean dramas
(2019-03)This study aimed to determine whether students from two Senior High Schools in Iloilo City preferred to view Korean dramas with English-subtitles or those dubbed in Tagalog. Specifically, the following objectives were ... -
Getting to know the Visayan aswang: An analysis of three aswang-themed films
(2016-03)This is a descriptive study designed to get to know the Visayan aswang as depicted in three Filipino films, namely: “Tiktik: The Aswang Chronicles,” “Yanggaw ” and “Corazon: Ang Unang Aswang.” Data were gathered through ... -
The perceived value of the internet among selected Central Philippine University college of arts and sciences faculty for school year 2015-2016
(2016-03)This is an explanatory research study designed to determine the perception of the selected Central Philippine University College of Arts and Sciences Faculty about the value of the Internet as their teaching resource. ... -
Radio-active: A study on the role of radio in the 21st century
(2019-04)This study aimed to determine the role of radio in the 21st century. Specifically, this study used the one-shot survey method to determine if radio was still a key player in terms of communication and information gathering, ... -
The college Facebook experience: A comparative study on the perception of friendship quality developed in Facebook and face-to-face interaction
(2014-03)This is a descriptive study designed to determine friendship quality developed online through Facebook and face-to-face as perceived by AB Mass Communication students of Central Philippine University, Iloilo City specifically ... -
Headlines from radio and newspaper: A survey on the preference of selected residents of San Juan, Molo, Iloilo City
(2016-03)This study aimed to compare the preference of selected residents of Zone 3, Brgy. San Juan, Molo, Iloilo City on the headlines from radio and newspaper. Specifically, the study answered the following objectives (1) determine ... -
The effects of exposure to social media in the school performance of grades 3 to 6 pupils of Children’s Integrated School of Alta Tierra
(2017-03)This study aimed at the effects of social media in the school performance of pupils grades 3 to 6 of Children’s Integrated School of Alta Tierra during academic year 2016-2017. The study was anchored on the Cultivation ...
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