https://hdl.handle.net/20.500.12852/2448 2026-04-05T16:02:36Z 2026-04-05T16:02:36Z Conserva, Louine Hope U. https://hdl.handle.net/20.500.12852/3121 2025-02-08T08:00:43Z 2010-07-01T00:00:00Z

A survey on the effectiveness of selected public service announcements on television Conserva, Louine Hope U. The study surveyed the effectiveness of selected Public Service Announcements. These PSAs were “ABS- CBN Bantay Kalikasan”, “Bantay Kalikasan La Mesa Watershed-Ligo”, “ HERO: Public Service Announcement for Sagip Kapamilya”, “Kapit Bisig sa Ilog Pasig”, “Sagip Kapamilya for Bagyong Ondoy”, and “Save the La Mesa Dam Movement”. A survey and research questionnaire were the tools used to determine the contents of Public Service Announcements among Third Year and Fourth Year Mass Communication students of Central Philippine University during school year 2009- 2010. The study employed simple frequency and mean to analyze the effectiveness of PSAs in terms of delivery of the message, relevance of message and theme, significance of music and graphics, and timeslot. It was found out that Public Service Announcements were effective in terms of theme and delivery of message. However, they often use popular songs and endorsers and short spots are allotted in the broadcast of PSA. It is hoped that through this study, advertisers must create Public Service Announcements with greater social impact and run at preferable times. Abstract only

2010-07-01T00:00:00Z Diocson, Francis Gerard F. https://hdl.handle.net/20.500.12852/3119 2025-02-08T07:01:08Z 2011-04-01T00:00:00Z

The portrayal of Jesus Christ in Mel Gibson’s The Passion of the Christ and in the Gospel of John, Chapters 18-19 Diocson, Francis Gerard F. This study entitled The Portrayal of Jesus Christ in Mel Gibson’s ‘The Passion of the Christ' and in the Gospel of John, Chapters 18-19 analyzed the events that lead to the crucifixion of Jesus Christ as portrayed in Mel Gibson film, The Passion of the Christ in comparison and contrast with the account pertaining to the same events related in 18 and 19 chapters of the Gospel of John. The study aimed to identify the similarities and differences in the depiction of Jesus Christ in the film, and in the text. Similarities and differences between the accounts were identified through close reading of both text and film, and findings showed that the film was faithful in its depiction of most of the events, however had discrepancies specifically in two aspects - Jesus’ arrest in the garden of Gethsemane and His scourging. It can be concluded that Jesus’ characterization in both the text and film were closely related, with slight departures from the text, in terms of event sequence and dialogue. It is recommended that one ought to consult with the Bible, most preferably the Authorized King James Version- due to its superior texts, theology, translators, and technique in translation so as to verify whether evangelism methods abide by its precepts, particularly on visual portrayal of which God is highly critical of, and to also obtain a genuine portrayal of Jesus Christ. Abstract only

2011-04-01T00:00:00Z Dreo, Omega Joy C. https://hdl.handle.net/20.500.12852/3118 2025-02-08T07:01:07Z 2009-03-01T00:00:00Z

Analysis and interpretation of Lito Camo’s novelty songs Dreo, Omega Joy C. This study analyzed and interpreted the selected Novelty songs composed by Lito Camo. These songs are “Ang cute ng pokemon”, “Bulaklak”, “Basketball”, “Otso-otso”, and “Spaghetti song ”. The study determined the songs characteristics based on lyrics and tones, subliminal words and phrases and inherent values through content analysis. All songs use common words that are easy to understand, but words that pertains to sexual acts are present. The tones of the songs are aspiration, admiration, openness and valuing good health. The songs project subliminal messages, with sexual undertones. The subliminal messages connote the woman itself, private sex organ of a woman and sexual acts. The values reflected in the lyrics are cheerfulness, friendship, social awareness, and maintaining good relationship with people. Filipino novelty song incorporates the heavy use of double meaning. It is hoped that through this study, the composer can create novelty songs with good values. The researcher aims to bring awareness to the music industry to produce songs that can awaken not only sensual feelings but also the feeling of love, unity and social consciousness and impart positive values to the listeners. Abstract only

2009-03-01T00:00:00Z Gorres, Ma. Emy Von S. https://hdl.handle.net/20.500.12852/3117 2025-02-08T05:00:32Z 2009-03-01T00:00:00Z

Content analysis of the film Schindler's List Gorres, Ma. Emy Von S. This study is a structural analysis of the film, Schindler's List (1993) directed by Steven Spielberg. This study has selected seventeen (17) plots from the film and analyzed it based on its elements, specifically, plot, theme, type/genre, characterization, dialogue and moral messages. Based on the analysis, majority of the selected plots of the movie has a Dramatic type/genre. Schindler's List is the true story of Oskar Schindler, a native German; he relocated to Krakow, Poland after it fell into German hands so he could capitalize on Jewish labor at slave wages. He underwent an important change, slowly realizing that this was wrong and that he could do something about it. Schindler’s list of Jews to be saved had grown over 1,000, and he had spent his entire fortune to buy their lives form the Nazis. The theme of the movie contains brutality. The scenes shown in the movie were mostly brutal because it happened during the Holocaust; it is an absolute evil, a black hole that swallows humor and humanity, which severely limits how it can be depicted onscreen. This is an excellent film and an accurate portrayal of the Holocaust. The characterization of the actors Fiennes and Neeson are superb in the roles and thoroughly deserve their Oscar nominations. The chemistry between both actors is clearly evident for all to see. The dialogues in this film are portrayed in an ideal and successful manner that the viewer can easily obtain the message of the movie. The main message of this film is about Love and Courage that goes hand in hand. This study had proven how to be an effective and beneficial film not only to students but every single individual who wants to learn. Abstract only

2009-03-01T00:00:00Z