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Now showing items 1-10 of 12
The college Facebook experience: A comparative study on the perception of friendship quality developed in Facebook and face-to-face interaction
(2014-03)
This is a descriptive study designed to determine friendship quality developed online through Facebook and face-to-face as perceived by AB Mass Communication students of Central Philippine University, Iloilo City specifically ...
Traditional or new media: The credibility of usage in obtaining news information
(2019-04)
This study aimed to determine the credibility between traditional and new media in obtaining news information. Specifically, this analyzed the students’ preference and reasons for choosing their source of information. The ...
Are mass media practitioners not true professionals? A study on mass communications students' perception towards licensure examination
(2014-03)
This is an exploratory research study designed to determine the perception of 4th year Mass Communication students of Central Philippine University and West Visayas State University in Iloilo City during the Second Semester ...
Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)
This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ...
Library or Google: A study on the information source preference of CPU Social Science students
(2016-03)
This study is aimed to determine the preferences of CPU Social Sciences students between Library and Google and the factors that affect their choice of information source. Specifically, the following objectives were answered ...
Significance of radio as a source of information and entertainment to education students of Central Philippine University
(2019-03)
The study was conducted to determine the significance of radio as a source of information and entertainment among the 3rd year and 4th year education students of Central Philippine University. Among 100 prospective ...
A survey of CPU mass communication students’ preference on ABS-CBN variety shows
(2012-03)
The study identified the variety shows preferred by students. These shows are ASAP Rocks, Showtime, and Happy Yipee Yehey. This study analyzed the program format of these variety shows in terms of timeslot, program mechanics, ...
The impact of media on learning a second/foreign language to students of Central Philippine University in Iloilo in the Philippines
(2018-02)
This study was conducted to know the impact of media on learning a second/foreign language to students of Central Philippine University, Jaro, Iloilo City. Specifically, it shows the reasons of students why they study ...
The perceptions of Arts and Sciences students of Central Philippine University on “same sex marriage"
(2012-03)
This study is about the Perception of Arts and Sciences Students of Central Philippine University on Same Sex Marriage. The study discusses the reactions of every respondents towards the issue on same sex marriage. Same ...
Survey on the perception of Mass Communication students on what makes a movie trailer interesting
(2016-03)
This research study was designed to determine the perception of students on factors associated on what makes a movie trailer interesting. Specifically, the study answered the following objectives (1) determine the demographic ...