College of Business and Accountancy: Недавние поступления
Отображаемые элементы 1-20 из 158
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Influence of online reviews on purchase decision among customers of an online shopping platform
(Central Philippine University, 2025-01)This study sought to determine the influence of online reviews on purchase decisions among customers of an online shopping platform. Employing a descriptive-correlational design, data were gathered from 100 respondents in ... -
Factors influencing the development of Sari-Sari stores among selected towns of Iloilo
(Central Philippine University, 2025-05)The study examines multiple factors which shape sari-sari store progress in selected towns within Iloilo City. Non-probability sampling identified 100 sari-sari store owners so researchers selected participants at random ... -
Marketing mix strategies influencing repeat purchase intention among customers on online selling
(Central Philippine University, 2022-06)Marketing strategy is a construct that is central to the practice of marketing and is at the conceptual heart of the field of strategic marketing. This study focused on the influence of marketing mix strategies on repeat ... -
Level of compliance to the National Accommodation Standards among Department of Tourism accredited hotels
(Central Philippine University, 2025-02)This study determined the level of compliance to the national accommodation standards among Department of Tourism-accredited hotels. The Philippine tourism industry is experiencing rapid growth, particularly in Iloilo City, ... -
Management practices among ambulant vendors in Iloilo City
(Central Philippine University, 2025-03)This study investigated the management practices of ambulant vendors in Iloilo City, focusing on Henri Fayol's Classical Management Theory, the four core functions of management: planning, organizing, leading, and controlling ... -
The attractiveness of a tourist destination in China as related to repeat engagement among tourists: Inputs to an enhanced tourism development plan
(Central Philippine University, 2025-07)This study aimed to determine the attractiveness of a tourist destination in China as related to repeat engagement among tourists and as inputs to an enhanced tourism development plan. There were 226 selected tourists in ... -
Spending patterns and financial risks among 'Buy Now, Pay Later' (BNPL) consumers
(Central Philippine University, 2025-05)This study aimed to determine the spending patterns and financial risks among BNPL Consumers in Iloilo City using a survey-correlational research design. The participants were 214 BNPL consumers selected through convenience ... -
Halal food and drinks: A phenomenological inquiry of an Islamic law perspective
(Central Philippine University, 2024-12)This study explores the lived experiences of individuals who adhere to Islamic dietary laws regarding the consumption of halal food and drinks. It investigates the influence of cultural and social factors on the perception ... -
A narrative inquiry into the financial journey of credit cooperative members in a higher education institution
(Central Philippine University, 2025-05-01)This narrative inquiry-based study examines the University Employee Credit Cooperative in Iloilo City, Philippines, focusing on its role in promoting financial inclusion within higher education. Established in 2016, the ... -
The moderating roles of financing return and attention effects of digital economy index and green financing development among small and medium enterprises (SMEs)
(Central Philippine University, 2024-12)This study aimed to explore the relationship between the digital economy index and the development of green financing among small and medium enterprises (SMEs) in China, and to examine the moderating roles of financing, ... -
The influence of service experience on customer satisfaction in the pet service industry in Guangdong, China
(Central Philippine University, 2024-12)This survey-correlational study explored the influence of service experience on customer satisfaction in the pet service industry in Guangdong, China, in 2024. Data were gathered from 500 conveniently selected pet owners, ... -
Cashless payment systems for business transactions: Status, challenges, and viability among users
(Central Philippine University, 2024-07)The study aimed to determine the status, challenges, and viability of cashless payment systems for business transactions among users. A survey correlational research design was used, data were collected from 140 participants ... -
Student satisfaction of the service quality in a private higher education institution
(Central Philippine University, 2024-06)Service quality plays a vital role in the success of higher education sector. Given the growing importance of student perceptions of higher education establishments and services, in order to meet the expectations and needs ... -
The driving factors of rural households' clean energy consumption and intentions: Inputs to a green business framework
(Central Philippine University, 2024-12)This study determined the driving factors of rural households clean energy consumption and intentions as inputs to a green business framework. The study employed a secondary research utilizing macro-level data sourced from ... -
Perceived use of digital marketing and customer engagement among micro-restaurants in Jaro Iloilo City
(Central Philippine University, 2023-12)This study, which aimed to determine the perceived use of digital marketing among micro-restaurants which includes the specified data in terms of sex, marital status and employment status. The respondents in the study were ... -
Financial informatization: A comparative study of industry adaptation
(Central Philippine University, 2024-05)This qualitative case study explored the industry adaptation on financial informatization of the financial industry within a specific region in China. The aim of this study was to understand the extent and experiences of ... -
Exploring synergies: Cross-functional collaboration dynamics in a financing company in China
(Central Philippine University, 2024-05)This study qualitative research explored the cross-functional collaboration dynamics in a financing company in China. The case study method was used to specifically, delved into how different departments collaborate and ... -
Achieving operational excellence: Stories of restaurant managers
(Central Philippine University, 2024-04)Operational Excellence is attained when customers see the value of the business and meet their expectations. It is what businesses and restaurants should aim to achieve customer satisfaction, repeat business, and ensure ... -
Perceptions on flexible work arrangement and work motivation among employees of selected accounting firms
(Central Philippine University, 2023-12)This study, which aimed to determine the employee’s perception on flexible work arrangement and work motivation from different BIR accredited accounting firms in Iloilo City, utilized the descriptive-correlational research ... -
Perceived effectiveness of human resource management practices in a private hospital in China and its relationship to employees' job satisfaction and organizational commitment
(2024-05)This study, which aimed to determine the perceived effectiveness of HRM practices in a private hospital in China and its relationship to employees' job satisfaction and organizational commitment, utilized the survey-correlational ...
