Environmentally-conscious tourism: Lessons from successful rehabilitation of Boracay Island

Abstract

This study, “Environmentally-conscious Tourism: Lessons from Successful Rehabilitation of Boracay Island,” focuses on understanding the community's perspective on environmentally-conscious tourism, effectiveness of Boracay rehabilitation strategies, and evaluation of the overall results of the rehabilitation efforts. This was completed using a qualitative design employing a narrative inquiry approach and case study method. Information was gathered from 12 participants purposely chosen based on their direct involvement, expertise, and roles in the Boracay rehabilitation. A personal interview with the participants contributed a diverse perspective and insights in understanding the success, challenges and lessons learned in the Boracay rehabilitation program in the Island. Through a thematic analysis, key themes were identified that supported the generation of knowledge relevant to understanding of environmentally-conscious tourism and rehabilitation strategies in the island. The participants’ understanding of environmentally-conscious tourism is characterized by intensified community engagement and strict adherence to regulatory measures. The aspect of infrastructure development is viewed as an effective rehabilitation strategy in the Island. Participants shared positive feedbacks on better road systems, transportation enhancements, and waste management and drainage system. They have also expressed their sentiment on the negative effects of abrupt implementation attributed to unfinished rehabilitation project and adverse impact of rehabilitation strategies. However, transformative changes have occurred and moved the Boracay community towards environmentally-conscious endeavors, creating a positive shift in behaviors and practices. Informants expressed favorable outlook toward the implementation of Boracay Rehabilitation, noting that the island was able to heal and recover its environmental viability. It was highlighted that the rehabilitation of Boracay Island heightened environmental restoration and community awareness. Similarly, big-ticket infrastructure developments were poured in the island, including road repairs, and widening and enhancement of drainage and sewerage system. The evident developments in the island's environment and infrastructure, led to a renewed sense of pride and responsibility among locals and tourists alike. Positive behaviors and increased compliance were observed because of the strict implementation of environmental laws and regulatory measures. The informants expressed their aspirations for environmental sustainability. It is their belief that there is clashing environmental, economic, and social concerns. They acknowledge the great challenge faced by many stakeholders in the island, to intricately balance the economic development, social impact, and environmental sustainability. The rehabilitation program, initiated to address severed environmental deterioration requires significant sacrifices, particularly for the local community and business owners who relied heavily on tourism for their source of living.