Undergraduate Researches: Recent submissions
Now showing items 141-160 of 181
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Different views of mass communication students in Iloilo City toward shampoo advertisements on television
(2012-03)With all the different shampoo brands advertised on television nowadays, more consumers are paying attention to them. With this, the study identified different views of Mass Communication students in Iloilo City toward ... -
A comparative study on the Facebook usage of Dakila and Gawad Kalinga advocacy groups for the promotion of their activities
(2015-03)This is a descriptive research study designed to compare the Facebook usage of Dakila and Gawad Kalinga advocacy groups for the promotion of their activities. Specifically, the study answered the following objectives: (1) ... -
A survey of CPU mass communication students’ preference on ABS-CBN variety shows
(2012-03)The study identified the variety shows preferred by students. These shows are ASAP Rocks, Showtime, and Happy Yipee Yehey. This study analyzed the program format of these variety shows in terms of timeslot, program mechanics, ... -
Attitudes of mass communication students of Central Philippine University towards heavy metal music
(2015-03)Music interconnection with society can be seen throughout history. Every known culture on earth has music. From generation to generation, these cultures evolve and so does music. It is one of those art forms that are ... -
The effect of using videos in the classroom in teaching reading comprehension of the grade seven students of Lamberto H. Tirol National High School
(2018-03)This study dealt with using videos in teaching reading comprehension. The participants of the study were the Grade Seven (7) Sections A and B students currently enrolled in Lamberto H. Tirol National High School during the ... -
Perception of 4th year high school students of Concepcion L. Cazenas Memorial School towards Tagalog-dubbed Hollywood movies.
(2014-09)Nowadays, film industry as a medium of communication plays a vital role in providing information and spreading a country’s culture. Film dubbing is a new form communication medium in which the original language version of ... -
Program formats of selected radio stations in Iloilo
(2012-03)There are numerous types of entertainment medium that exists in our society today. Internet, music downloading/ sharing and many more, yet with all the new technology that surrounds us, the oldest medium for communication ... -
Significance of radio as a source of information and entertainment to education students of Central Philippine University
(2019-03)The study was conducted to determine the significance of radio as a source of information and entertainment among the 3rd year and 4th year education students of Central Philippine University. Among 100 prospective ... -
A content analysis on Youtube’s selected music videos
(2015-03)This study is a content analysis on YouTube’s selected music videos. It aimed to focus on the selected music videos in YouTube entitled “Somebody that I Used to Know”(2011), namely by Gotye featuring Kimbra which is the ... -
Perceived effectiveness of campaign medium on present-day elections among selected residents of the Municipality of Anilao
(2014)This research aimed to determine the perceived effectiveness of the campaign media used in present-day elections among selected resident voters of the Municipality of Anilao. The study made use of a descriptive research ... -
Characteristics of TV and radio broadcasters as perceived by their followers
(2015-06)Nowadays, people rely on the media when it comes to updating what is the recent happening in the society. People mostly watch TV to gather national news, and mostly listens to radio for local news, because some of the ... -
A day in the life of Loida Malabanan: A content analysis of the 2013 independent film "Ekstra" (The Bit Player)
(2019-04)“Ekstra” or The Bit Player is a 2013 Independent Film directed by Jeffrey Jeturian which showcases the life of Loida Malabanan as she enters the world of a bit player or popularly known as “Ekstra” in the Philippine movie ... -
Once upon a time: A survey on the film elements in Walt Disney movies that have influenced the viewing decisions of selected students of the College of Arts and Sciences for school year 2015-2016
(2016-03)This Descriptive Research was conducted to find out what film elements in Walt Disney movies have influenced the viewing decision of selected College o f Arts and Sciences students of Central Philippine University for ... -
Portrayals of Marcos: A comparative analysis of Batas Militar and Alaala (A Martial Law Special)
(2018-04)A content analysis of two documentaries, Batas Militar and Alaala: A Martial Law Special, was done to explore how media portrayed Ferdinand Marcos. This study identified if there are the similarities and differences of ... -
Motion pictures, in retrospect: An analysis of Filipino films
(2017-04)This is a descriptive study to identify some of the technical changes in selected Filipino films through time. The films in this study cover six decades and these are: “Biyaya ng Lupa” (Blessings of the Land), 1959 by ... -
Strong family ties and tradition: Coke Philippines TV ads through the years
(2017-04)This is an analytical research study designed to recognize the timeline of Coca-Cola Philippines television advertisements. Specifically, the study answered the following objectives: (1) select old and new Coca-Cola ... -
Asian sidekicks in Marvel Cinematic Universe (MCU) and Detective Comics Extended Universe (DCEU) films
(2018-04)The main purpose of this study was to determine how Asian roles and characters are portrayed in two of the Hollywood’s character-based entertainment universes; Marvel Cinematic Universe (MCU) and Detective Comics Extended ... -
"The idea behind the mask": A content analysis of the film V for Vendetta
(2015-03)V for Vendetta is a dystopian thriller directed by James McTeigue, starring Hugo Weaving (The Matrix, The Lord of the Rings) and Natalie Portman (Star Wars, Leon: The Professional). It is based on a graphic novel series ... -
Online news or printed newspaper? A comparative study on the reading preferences of two selected age groups
(2017-04)The advancement of the technology has cultivated the growth in the news media in these recent years, hence it has somehow served as a tool to motivate the news media to change in order to adapt to this transformation in ... -
Conceptualization and appraisal of an electronic poster on anti-air pollution in Iloilo City
(2016-11)This study reported the procedure involved in the conceptualization and appraisal of an electronic poster on Anti-air pollution in Iloilo City. The study was conducted to determine the merits of the conceptualized and ...
