Awareness and sustainable tourism practices among local beach resorts in Municipality of Nueva Valencia, Guimaras

Abstract

This study investigates the awareness and sustainable tourism practices among employees of local beach resorts in Nueva Valencia, Guimaras. It is a crucial endeavor as it addresses significant challenges faced by the tourism industry. This quantitative study not only contributes to environmental conservation but also supports the long-term sustainability and success of the tourism sector in Nueva Valencia, Guimaras. The study employs descriptive-correlational methods in which the primary objective was to assess the sustainability practices within local beach resorts. One-shot survey research design was adopted, which was administered in the month of November 2024. The survey was administered to a total of 100 employees who are currently working at local beach resorts in Nueva Valencia, Guimaras. The selection was conducted using Convenience Sampling Technique as it offers a practical approach, and the researchers employed a researcher-made data-gathering instrument that was personally administered to respondents. Findings reveal that employees of local beach resorts in Nueva Valencia, Guimaras are fully aware of the sustainable tourism practices when considered as a whole and grouped according to their sex, age, highest educational attainment, length of employment, and job position. The study also reveals that there is a significant relationship and direct, strong association existing between awareness and sustainable tourism practices among employees. Better understanding and knowledge towards the importance of sustainability practices exist among employees as it is also crucial for the resort’s commitment to responsible tourism that could lead to better management of resorts.