Service quality among online sellers in Iloilo City during COVID-19 pandemic
Abstract
The study aimed to determine the level of service quality of online sellers in Iloilo City during the COVID-19 pandemic for the year 2022. Descriptive research design was used to describe service quality of online sellers in Iloilo City. Non-probability selection technique known as purposive sampling was used in order to come up with 100 active online shoppers as the respondents. Instrument used in collecting the data was a researcher-made questionnaire. Statistical tools used were percentage, mean, standard deviation, Mann-Whitney U Test, and Kruskal-Wallis Test. Results showed that the service quality of online sellers in Iloilo City is outstanding in the business industry. There are no significant differences in the service quality of online sellers in terms of reliability, responsiveness, assurance, and empathy when respondents are taken as an entire group and when classified according to their age, sex, educational attainment, gross monthly income, and location.
Description
Journal article
Suggested Citation
Santos, M. C., Jalando-on, H. A., Lanciola, N. F., Banderado, M. R. T., Caoyonan, P. R., Guzman, A. M. N., ... & Macayan, M. A. (2022). Service quality among online sellers in Iloilo City during COVID-19 pandemic.Type
ArticleISSN
2945-3909; 2945-3917Subject(s)
Keywords
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