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dc.contributor.adviserGotico, Sharlene
dc.contributor.authorGumban, Rubygyn M.
dc.date.accessioned2023-03-16T00:33:15Z
dc.date.available2023-03-16T00:33:15Z
dc.date.issued2012-03
dc.identifier.citationGumban, R. M. (2012). A survey of CPU mass communication students’ preference on ABS-CBN variety shows (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2544
dc.descriptionAbstract onlyen_US
dc.description.abstractThe study identified the variety shows preferred by students. These shows are ASAP Rocks, Showtime, and Happy Yipee Yehey. This study analyzed the program format of these variety shows in terms of timeslot, program mechanics, and number of followers. The study also identified the significance of these programs on the respondents. Based on the results, majority of the respondents are female and from first year level who belong to the age bracket of 18-19 years old. Based on the findings, majority of the respondents prefer to watch Showtime. They are followers of this program, and they consider the show as influential and entertaining. Majority of the respondents’ schedule is compatible with the timeslot of Showtime, and they consider this show as the most advisable to watch. In terms of respondents’ preference on type of variety show, majority of the respondents prefer to watch a show that offers both the game show and musical show formats.en_US
dc.format.extentiv, 35 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .G86 2012en_US
dc.subject.lcshABS-CBN Broadcasting Corporation (Philippines)en_US
dc.subject.lcshVariety shows (Television programs)en_US
dc.subject.lcshVariety shows (Television programs)--Public opinionen_US
dc.subject.lcshCollege studentsen_US
dc.subject.lcshConsumers' preferencesen_US
dc.titleA survey of CPU mass communication students’ preference on ABS-CBN variety showsen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairTrompeta, Leilani Fatimah L.
dc.contributor.committeememberCervera, Herly Fie U.
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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