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dc.contributor.adviserParcia, Gleason B.
dc.contributor.authorChan, Jonas Raphael M.
dc.date.accessioned2023-02-09T03:51:05Z
dc.date.available2023-02-09T03:51:05Z
dc.date.issued2018-04
dc.identifier.citationChan, J. R. M. (2018). Inflicting or not? The level of effectiveness of product placements in affecting the credibility of news programs as perceived by radio listeners of Maasin, Iloilo (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2456
dc.descriptionAbstract onlyen_US
dc.description.abstractThis study aimed to determine the level of effectiveness as to how product placements affects the credibility of news programs through the perception of AM Radio listeners of the municipality of Maasin in the province of Iloilo. This study used the survey method to determine the effectiveness of product placements in affecting the credibility of selected news programs. The study used a researcher made questionnaire duly answered by thirty (30) randomly selected citizens of the municipality of Maasin, Iloilo. Data collected through the questionnaires were analyzed and interpreted using frequency distribution and percentage. The results of the study showed that there was a sufficient level of effectiveness product placements hold in the ability to affect the credibility of AM radio news programs. Based on the results of the study, the researcher recommends that media practitioners should be wary of the products they endorse of place within their programs as it could affect their over-all credibility.en_US
dc.format.extentvii, 36 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .C43 2018en_US
dc.subject.lcshProduct placement in mass mediaen_US
dc.subject.lcshRadio news programsen_US
dc.subject.lcshRadio advertisingen_US
dc.subject.lcshRadio audiencesen_US
dc.subject.lcshRadio audiences--Public opinionen_US
dc.subject.lcshPhilippines--Iloilo--Maasinen_US
dc.titleInflicting or not? The level of effectiveness of product placements in affecting the credibility of news programs as perceived by radio listeners of Maasin, Iloiloen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairGotico, Sharlene
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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