Recherche
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“Annyeong!’’: Influence of Kdrama on Filipino teenagers
(2019-02)
Since the advancement of technology in this generation has a big influence to the society especially to the teenagers, this study aimed to investigate and understand the effects of watching K-drama on Filipino teenagers ...
Press play: The effects of atmospherics (music) on consumer behavior
(2019-02)
This is a descriptive research study using a survey method to determine whether music playing inside a particular store influences consumer behavior. A validated researcher made questionnaire was used to gather the data ...
To dub or not to dub? - llonggo senior high school students’ viewing preferences of Korean dramas
(2019-03)
This study aimed to determine whether students from two Senior High Schools in Iloilo City preferred to view Korean dramas with English-subtitles or those dubbed in Tagalog. Specifically, the following objectives were ...
Traditional or new media: The credibility of usage in obtaining news information
(2019-04)
This study aimed to determine the credibility between traditional and new media in obtaining news information. Specifically, this analyzed the students’ preference and reasons for choosing their source of information. The ...
Radio-active: A study on the role of radio in the 21st century
(2019-04)
This study aimed to determine the role of radio in the 21st century. Specifically, this study used the one-shot survey method to determine if radio was still a key player in terms of communication and information gathering, ...
Amidst the killing season: How Philippine broadsheets frame the war on drugs of the Duterte administration
(2019-04)
The study was conducted to determine how the two major Philippine broadsheets framed the War on Drugs (WOD) of the Duterte Administration in their respective editorial sections from July to September 2016. Specifically it ...
Significance of radio as a source of information and entertainment to education students of Central Philippine University
(2019-03)
The study was conducted to determine the significance of radio as a source of information and entertainment among the 3rd year and 4th year education students of Central Philippine University. Among 100 prospective ...
Filipino-ness in Carl Jan Cruz’s Instagram fashion campaigns
(2019-04)
This study was conducted to determine the Filipino-ness in Carl Jan Cruz’s campaign on Instagram. Specifically it identified how Filipino-ness was shown in Instagram campaigns in terms (a) captioning; (b) visual; (c) scene; ...
The hero soldier: Portrayals of soldiers in Filipino war films
(2019-03)
In Greek mythology, heroes were either demigods or mortals favored by certain gods and goddesses who performed great deeds for humanity and overcame adversity on epic journeys. Nowadays, heroes are becoming more generic ...
The portrayal of women in Cinderella movies
(2019-04)
This study analyzed how women were portrayed in the Cinderella (1950) and Cinderella (2015) films. Specifically, it answered the following questions: 1) how were women portrayed in terms of physical appearance and ...