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Predictors of Chinese market tourism destination of choice: Bases for Philippine tourism policy and strategic planning inputs
(2015)
This study aimed to determine the predictors of Chinese market tourism destination of choice as basis for the Philippine tourism policy and strategic planning inputs. Specifically, the study aimed to 1) describe the profile ...
Determinants of faculty engagement in private higher education institutions in Roxas City: Inputs to an institutional faculty development plan
(2017)
Engagement is fostered by time and commitment, by educating, inspiring leaders and undertaking social interactions to transform the institutions to become competitive.
This is an exploratory-inferential study. It utilized ...
Building market dominance through brand and brand communication strategies: A case of CR Sanjiu in Shenzhen, China
(2017)
The study was conducted to analyze how a leading pharmaceutical company in Shenzhen, China achieved market dominance brand and brand communication strategies. To investigate how company employ effective brand communication ...