Heirloom weaving as an expression of the Ilonggo culture and heritage: A multiple case study

Abstract

Heirloom weaving, a longstanding cultural tradition among the Ilonggos in the Philippines, is increasingly endangered by modern industrialization, changing economic priorities, and declining interest among younger generations. This qualitative multiple case study investigates heirloom weaving as an expression of Ilonggo culture and heritage, focusing on five municipalities in the Province of Iloilo: Alimodian, Tigbauan, Janiuay, Cabatuan, and Badiangan. This study explores the lived experiences of local weavers and the socio-cultural significance of handloom textiles in preserving identity, tradition, and local economies. Data were collected through in-depth interviews and thematic analysis, highlighting the role of community mentorship, intergenerational transmission of knowledge, and the impact of socio-economic pressures on cultural sustainability. Findings reveal that despite challenges, heirloom weaving continues to foster cultural pride, community cohesion, and economic resilience. The study offers insights and strategic recommendations for policy interventions, tourism integration, and educational initiatives aimed at revitalizing and sustaining this intangible heritage. It contributes to the broader discourse on cultural preservation, local identity, and heritage tourism development in Southeast Asia.