Maximizing potential: A case study of an heritage tourism site in Iloilo Philippines

Abstract

This research delves into the exploration and optimization of heritage tourism opportunities within the Municipality of Mina, with a focus on three key historical sites: Gabaldon Elementary School, the water tank, and the Rizal monument. Through an in-depth case study approach, this investigation seeks to comprehend the challenges and hindrances that currently impede the growth and preservation of the rich historical tapestry inherent in these sites. The study adopts a qualitative research design, employing in-depth interviews with two participants from each heritage site to gather insights into their perspectives, experiences, and perceptions. Additionally, the researchers conduct thorough site assessments, archival research, and analysis of existing tourism practices in Mina. These multiple methods aim to provide a holistic understanding of the issues surrounding heritage tourism in the region. One of the central issues addressed in this research is the under utilization of heritage sites and the consequent missed opportunities for economic development and cultural preservation. By identifying the barriers to effective heritage tourism, such as inadequate infrastructure, limited promotional efforts, and a lack of community involvement, the study aims to propose strategic interventions to unlock the untapped potential of these historical landmarks. Furthermore, the research explores the broader implications of maximizing the potential of heritage tourism for the overall growth and development of the Municipality of Mina. By fostering a symbiotic relationship between tourism, local communities, and historic preservation, this study envisions a sustainable model that not only enhances the economic landscape but also safeguards the unique history and cultural identity of Mina for future generations. This case study contributes to the existing body of knowledge by offering valuable insights into the challenges and opportunities associated with heritage tourism in Mina Iloilo. By understanding the intricate dynamics of the selected heritage sites and proposing practical strategies for their optimization, this research aims to pave the way for a more vibrant and sustainable future for heritage tourism in the region.