Kasag Festival: Knowledge, attitudes, and practices of the host community in festival management

Abstract

Festivals are significant cultural events that bring together communities, showcasing their traditions, heritage, and creativity. These events attract a wide range of participants, including local residents, tourists, and businesses, contributing to the social and economic development of host communities. Festival management encompasses the planning, organization, and execution of these events, ensuring their success and positive impact on the community. Understanding the knowledge, attitudes, and practices of the host community in festival management is crucial for several reasons. First, the host community plays a central role in the overall festival experience. Their support, participation, and active involvement greatly contribute to the success of the event. Second, the knowledge possessed by the host community regarding festival management can significantly influence the overall quality of the event. Third, the attitudes and practices of the host community towards festival management can affect the sustainability and long-term viability of these events. This quantitative descriptive research study determines the level of knowledge, degree of attitudes and extent of practices of the host community in festival management. The researchers-made checklist questionnaire was used among 192 employees in the Municipality of Banate. The findings indicate that the level of knowledge, degree of attitude, and extent of practices of the local host community towards festival management was rated as excellent. Female respondents got higher scores compared to their male counterparts. Furthermore, there was a significant difference in the degree of attitude when respondents were grouped according to their designation. Additionally, there is a significant difference in the level of knowledge when respondents were grouped according to sex.