Assessment of DAC Farms Resort as a tourist destination

Abstract

This study assesses DAC Farms Resort as a potential tourist destination in Barangay Sto. Tomas, Passi City, Iloilo, addressing the growing need for in-depth research in the region's tourism sector. Situated in a city known for its agricultural influence and natural beauty, DAC Farms Resort offers a unique experience and various activities for visitors. The research utilizes a descriptive quantitative method, employing a non-probability sampling approach. Data will be collected through a modified questionnaire, covering demographic information and assessing accessibility, accommodation, activities, amenities, and attractions. Statistical tools such as mean, frequency, percentage, and p-value will be used for analysis. Findings reveal that DAC Farms Resort has areas for improvement, with a majority of respondents expressing the need for enhancements. However, there is no significant difference in the assessment based on demographic profiles. Recommendations include improvements in customer service, cleanliness, safety, and security, as well as collaborative efforts with local government and active community involvement. The study's significance lies in its potential to guide DAC Farms Resort in becoming a distinctive and sustainable tourist destination, contributing to the overall growth of Passi City's tourism sector. The findings also offer insights for local government, residents, tourists, the Department of Tourism, and future researchers in further developing and promoting tourist destinations. The key words that are associated in this study are: 1.) DAC Farms Resort; 2.) Tourism Sector; 3.) Passi City, Iloilo; 4.) Tourist Destination; and 5.) Non-probability Sampling.