Tourists' intention to revisit Aningalan, Antique

Abstract

One of the biggest pillars contributing to community advancement and economic breakthrough is tourism, which has driven growth in places like Aningalan, Antique,known for its unique features and aesthetic natural scenery. This quantitative study examines the factors influencing tourists’ intention to revisit Aningalan, Antique, focusing on attractions, services, accessibility, and local hospitality. Using a descriptive-correlational research approach, 218 tourists were sampled from a population of 500 monthly visitors. Questionnaires were administered, and responses were analyzed statistically. The study reveals that most visitors are young, independent travelers, with the majority under 26 years old and predominantly male. Most tourists are employed, have a college education, earn ₱20,000 or below per month, and visit for leisure. Aningalan attracts high repeat visitation, suggesting a unique allure beyond its environmental features. Visitors appreciate the quality and affordability of services such as accommodations and food, as well as the openness and friendliness of locals. Accessibility, while satisfactory, needs improvement, particularly in transportation. Older visitors, employed individuals, those with advanced education, and lower-income earners report the highest satisfaction. Repeat visitors express greater satisfaction and stronger intentions to return compared to first-time tourists. In conclusion, the study identifies employment status, education, and income as significant factors influencing revisit intentions, while gender and previous visits show no significance.