The marketability of moringa oleifera cookies

Abstract

<i>Moringa Oleifera</i> cookies have gained popularity and conquered food markets due to increased awareness of health benefits. <i>Moringa Oleifera</i> is considered a potential functional food ingredient due to its health benefits. Thus, this study aims to utilize <i>Moringa Oleifera</i> to determine the marketability level of cookies with <i>M. Oleifera</i> in terms of product, packaging, price, promotion, people, process, place, general marketability (flavor, texture, color), and when classified by sex and age. The study was conducted at the College of Agriculture, Resources, and Environmental Sciences (CARES) in the 2nd semester of the academic year 2023-2024. The researcher used a self-made questionnaire as the research instrument in this study. Statistical tools such as mean, frequency, and percentage will be used for analysis. The study found that the majority of respondents were male (54.0%) and aged between 19-24 years old. Marketability based on age and sex was strongly agreed upon. Cookies with <i>Moringa Oleifera</i> are well-accepted in terms of product attributes and are considered highly marketable due to the existing popularity of similar healthy food options. The respondents of the study were 50 individuals. The results revealed that males and females have the same level of marketability, which is strongly agreed upon. On the other hand, respondents in the younger, middle-aged, and older age groups have the same levels of marketability, which is strongly agreed upon. The quantitative method using quota sampling was used in this study. The respondents were classified as 23 females and 27 males, of which 9 respondents were aged 19-20, 19 respondents were aged 21 -22, and 22 respondents were aged 23-24.