Assessment of the tourist attraction in Sara, Iloilo

Abstract

Considering it affects tourists' choice of travel destination, consumption of goods and services, and desire to stay and return, visitor satisfaction is crucial to effective destination marketing. The goal of this study was to evaluate Sara, Iloilo's tourist destinations (inland resorts) in terms of the five A's: accommodations, accessibility, activities, amenities, and attractions. This study's specific goal was to identify any statistically significant differences in respondents' ratings of the three tourist destinations according to their demographic characteristics. This study examined the three tourist destinations' appeal using a descriptive-comparative research design. To ascertain the degree of evaluation of the three tourist attractions, the information was gathered using a survey questionnaire created by the researchers. The data was statistically processed using descriptive statistics, the Mann-Whitney U test, and the Kruskal-Wallis H test. The results of the research demonstrated that demographic variables like sex, age, and educational attainment did not significantly affect how well visitors rated the three tourist attractions while there was a significant difference in how long they stayed. According to the study's findings, managers and marketers should focus substantially more of their efforts on tourist attractions. Infrastructure, accessibility, and other elements that may be associated with tourist attractions yet had a negative impact on them should be taken into account by policymakers and managers in the tourism sector.