Factors that influence visitors' choice to visit Iloilo City Plazas: A case study

Abstract

This study identified the elements that impact visitors' decision to visit the seven plazas located in the seven districts of Iloilo City. This research work employed the case study approach to better examine and ascertain the aspects that impact visitors' decision-making. The researchers employed an incidental sampling method to select participants, adhering to specific inclusion and exclusion criteria. Data has been collected via interviews to ascertain individuals' perspectives and experiences that impact their decision-making process, information analysis is a method employed to discern the patterns that arise from written or spoken language. It involves categorizing information into words, concepts, and themes. The researchers meticulously analyzed the data to discern reoccurring themes, ideas, and patterns. The results suggest that both External Motivation and Personal Motivation play a significant role in influencing participants' decision to visit plazas.

To summarize, both external motivation and personal motivation had a substantial impact on individuals' decision to visit the plazas in Iloilo City. The results of this study indicate that individuals who visit plazas in Iloilo City examine the overall attractiveness of a place, taking into account many factors that influence their choice to explore and visit there. Visitors are attracted to the historical and cultural features of these areas, as well as the recreational activities and products available for enjoyment and purchase in the plazas. Finally, Reflection is a method that individuals use to do this, which is why it is one of the factors motivating these individuals to frequent these plazas. Millennials, motivated by their aspiration for personal development, contemplate their own influence on the environment and actively strive to make a positive contribution to the world through their travel decisions. Participants often find themselves in public squares, driven by their own personal motivations.