Ipakita ang simpleng tala ng item

dc.contributor.authorDaylo, Rodalyn E.
dc.contributor.authorAlibogha, PS Charity E.
dc.contributor.authorCrucero, Teresita E.
dc.contributor.authorBautista, Melody
dc.contributor.authorBendiola, Marry Joy
dc.contributor.authorFajarillo, Kathleen Rose
dc.contributor.authorLustre, Eunice Einjel
dc.contributor.authorVillagomez, Angel Grace
dc.date.accessioned2023-06-27T01:58:21Z
dc.date.available2023-06-27T01:58:21Z
dc.date.issued2022-12
dc.identifier.issn2945-3909
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2703
dc.descriptionJournal articleen_US
dc.description.abstractThe purpose of this descriptive research is to determine the level of preference between online and in-store shopping among Business Administration students of a private higher education institution in Iloilo City for Academic Year 2022. The 339 study participants were randomly selected and categorized according to age, sex, degree program, and location. The data gathered using a duly validated and pilot-tested instrument developed by the researchers were analyzed using frequency count, percentage, mean, t-test, and one-way ANOVA at .05 level of significance. Majority of the business students are young adults, dominantly female with specialization in Business Administration, and mostly residents outside of Iloilo City. Online shopping was highly preferred in terms of product, promotion, price, and process, while in-store shopping was highly preferred in terms of product, price, place, people, and process. Found to be determinants of the online shopping preference are age and degree program. Finally, instore shopping is still preferred over online shopping in terms of product, place, people and process, while online shopping is preferred for promotion and price.en_US
dc.description.sponsorshipCentral Philippine Universityen_US
dc.language.isoenen_US
dc.publisherCentral Philippine Universityen_US
dc.subject.lcshTeleshoppingen_US
dc.subject.lcshConsumers' preferencesen_US
dc.subject.lcshBusiness students--Attitudesen_US
dc.subject.lcshCollege studentsen_US
dc.subject.lcshShoppingen_US
dc.titleOnline and in-store shopping preferences among business and accountancy students of a private higher education institutionen_US
dc.typeArticleen_US
dcterms.accessRightsPublicly accessibleen_US
dc.citation.firstpage18en_US
dc.citation.lastpage44en_US
dc.citation.journaltitleCentral Philippine University Multidisciplinary Research Journalen_US
dc.citation.volume2en_US
dc.citation.issue1en_US
local.subjectOnline shoppingen_US
local.subjectIn-store shoppingen_US
local.subjectPreferencesen_US
local.subject6Ps modelen_US
local.subjectBusiness and accountancy studentsen_US
dc.identifier.essn2945-3917


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Ipakita ang simpleng tala ng item