This research study was carried out to determine the difficulties students at a Private Higher Education Institution face when attending online classes. During the COVID-19 epidemic, which caused unprecedented disruption ...

This study determined the influence of financial literacy on online purchasing decisions among the business administration students amidst COVID-19 pandemic. The study further examined if there were significant differences ...

This study, which aimed to determine the perceived use of digital marketing among micro-restaurants which includes the specified data in terms of sex, marital status and employment status. The respondents in the study were ...

Service quality plays a vital role in the success of higher education sector. Given the growing importance of student perceptions of higher education establishments and services, in order to meet the expectations and needs ...

This study investigated the management practices of ambulant vendors in Iloilo City, focusing on Henri Fayol's Classical Management Theory, the four core functions of management: planning, organizing, leading, and controlling ...

Marketing strategy is a construct that is central to the practice of marketing and is at the conceptual heart of the field of strategic marketing. This study focused on the influence of marketing mix strategies on repeat ...

This study sought to determine the influence of online reviews on purchase decisions among customers of an online shopping platform. Employing a descriptive-correlational design, data were gathered from 100 respondents in ...

The study examines multiple factors which shape sari-sari store progress in selected towns within Iloilo City. Non-probability sampling identified 100 sari-sari store owners so researchers selected participants at random ...