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dc.contributor.adviserCagasan, Bernardo G.
dc.contributor.authorPinuela, Jara Danielle Grace Lebuna
dc.date.accessioned2023-04-17T07:36:08Z
dc.date.available2023-04-17T07:36:08Z
dc.date.issued2016-03
dc.identifier.citationPinuela, J. D. G. L. (2016). Survey on the perception of mass communication students on what makes a movie trailer interesting (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2635
dc.descriptionAbstract onlyen_US
dc.description.abstractThis research study was designed to determine the perception of students on factors associated on what makes a movie trailer interesting. Specifically, the study answered the following objectives (1) determine the demographic profile of the respondents; (2) determine the perception of respondents on factors that what makes movie trailers interesting; and (3) determine the medium that affects the perception of respondents on on factors associated on what made a movie trailer interesting. A total of 68 enrolled Mass Communication students of Central Philippine University during the second semester of the A.Y. 2015-2016 were chosen as the respondents of this study. This study was anchored by the theory established by Harold Lasswell which is the Laswellian Theory. The data were gathered through a survey using a validated researcher-made questionnaire. It was concluded that (1) most of the respondents were aged 18 and 20; (2) majority of the respondents were female; (3) majority of the respondents were in their fourth year; (4) most of the respondents believed that all the factors presented by the study were very important; and (5) most of the respondents perception were affected by the internet.en_US
dc.format.extentxii, 62 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .P56 2016en_US
dc.subject.lcshFilm trailersen_US
dc.subject.lcshCollege studentsen_US
dc.subject.lcshFilm trailers--Public opinionen_US
dc.titleSurvey on the perception of Mass Communication students on what makes a movie trailer interestingen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairGotico, Sharlene
dc.contributor.committeememberGotico, Sharlene
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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