Показать сокращенную информацию

dc.contributor.adviserCagasan, Bernardo G.
dc.contributor.authorDraheim, Katherine M.
dc.date.accessioned2023-03-28T02:32:05Z
dc.date.available2023-03-28T02:32:05Z
dc.date.issued2014-03
dc.identifier.citationDraheim, K. M. (2014). A content analysis on Central Philippine University’s recruitment tools (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2578
dc.descriptionAbstract onlyen_US
dc.description.abstractThis study aimed to define and identify the recruitment tools of Central Philippine University on the grounds of the importance of marketing research such as the employment of recruitment tools. The university is currently employing nine recruitment tools for admitting students which are: School-to-school, Central Philippine university TV channel, Radio Announcements, Central Philippine University Website, CPU Facebook page, Central Echo, Flyers, Alumni, and word of mouth. The staff that run the Recruitment team, geographical measures, and resource of materials have also been discussed in this research. The recruitment tools of Central Philippine University had been observed and analysed from November 2012 to July 2013. The results were based through interviews and gathered data. Results of the study revealed that the recruitment team of Central Philippine university does not only focus on one tool for recruiting students, but they also put importance to the different tools as well to promote and fulfil the goal of the university in the increase of the enrolment.en_US
dc.format.extentvi, 39 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .D73 2014en_US
dc.subject.lcshContent analysis (Communication)en_US
dc.subject.lcshSchool enrollmenten_US
dc.subject.lcshUniversities and colleges--Marketingen_US
dc.titleA content analysis on Central Philippine University’s recruitment toolsen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairGotico, Sharlene
dc.contributor.committeememberGotico, Sharlene
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


Файлы в этом документе

Thumbnail

Данный элемент включен в следующие коллекции

Показать сокращенную информацию