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dc.contributor.adviserGotico, Sharlene
dc.contributor.authorEchano, Dina L.
dc.date.accessioned2023-03-16T01:35:36Z
dc.date.available2023-03-16T01:35:36Z
dc.date.issued2012-03
dc.identifier.citationEchano, D. L. (2012). Different views of mass communication students in Iloilo City toward shampoo advertisements on television (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2546
dc.descriptionAbstract onlyen_US
dc.description.abstractWith all the different shampoo brands advertised on television nowadays, more consumers are paying attention to them. With this, the study identified different views of Mass Communication students in Iloilo City toward shampoo advertisements. The researcher used the descriptive research design and conducted a survey in three universities in Iloilo City namely Central Philippine University, West Visayas State University and University of San Agustin. Moreover, majority of the respondents are female ages 16-20 and are mostly exposed to the shampoo brand Head & Shoulders. Most of the respondents do not find advertisements believable and convincing enough, but find it beneficial and entertaining enough for them to purchase such products. However, male respondents are encouraged to participate and other shampoo brands shall be utilized for further analysis of the study.en_US
dc.format.extentvi, 49 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .E24 2012en_US
dc.subject.lcshShampoosen_US
dc.subject.lcshTelevision commercialsen_US
dc.subject.lcshTelevision commercials--Public opinionen_US
dc.subject.lcshCollege students--Attitudesen_US
dc.titleDifferent views of mass communication students in Iloilo City toward shampoo advertisements on televisionen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairTrompeta, Leilani Fatimah L.
dc.contributor.committeememberCervera, Herly Fie U.
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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