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dc.contributor.adviserYap-Zerrudo, Anna May
dc.contributor.authorFerrer, Cindy B.
dc.date.accessioned2023-03-16T00:51:20Z
dc.date.available2023-03-16T00:51:20Z
dc.date.issued2015-03
dc.identifier.citationFerrer, C. B. (2015). A comparative study on the Facebook usage of Dakila and Gawad Kalinga advocacy groups for the promotion of their activities (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2545
dc.descriptionAbstract onlyen_US
dc.description.abstractThis is a descriptive research study designed to compare the Facebook usage of Dakila and Gawad Kalinga advocacy groups for the promotion of their activities. Specifically, the study answered the following objectives: (1) describe the advocacy messages of Dakila and Gawad Kalinga in terms of their: (a) goals, (b) mission and (c) vision, (2) describe the contents of Dakila and Gawad Kalinga place on their Facebook accounts in order to promote their activities, and (3) compare the Facebook usage of Dakila and Gawad Kalinga as their promotional tool. This research study used content analysis as its method and a research- made coding sheet as its instrument. It was found out that Dakila and Gawad Kalinga have differences in the content of their advocacy messages, content of their Facebook pages and usage of Facebook as their tool in promotion of their activities. It was concluded that (1) the official Facebook page of Dakila is named “Dakila” while Gawad Kalinga is named “Gawad Kalinga (Official Page)”. In order for the followers to properly know that they are following the correct Facebook page, it is necessary to check if the page was verified or they may check the website of the group, and look for the link of their official Facebook page that they have provided, (2) Gawad Kalinga has more Facebook page likes than that of Dakila. This suggests that Gawad Kalinga is more popular than Dakila, (3) more information was stated by Dakila compared to GK on the About section of their Facebook page. This means that followers of Dakila are more informed about what Dakila is all about than that of Gawad Kalinga, (4) GK has uploaded more photos in their Facebook page than Dakila. This suggests that GK has shared more photos on their followers and has more activities than Dakila, (5) as a Philippine Collective for Modem Heroism that aimed to mobilize the people to do a noble action for social change, and as an active civic-oriented organization that depends on their reach on social media platforms to bring together and empower communities to eradicate poverty by providing food and homes to the less fortunate people, Dakila and Gawad Kalinga have utilized their Facebook page to achieve their goals. However, the two groups have differences in the utilization of Facebook to promote their activities.en_US
dc.format.extentvi, 43 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .F47 2015en_US
dc.subject.lcshFacebook (Electronic resource)en_US
dc.subject.lcshGawad Kalinga Community Development Foundationen_US
dc.subject.lcshPressure groupsen_US
dc.subject.lcshSocial mediaen_US
dc.subject.lcshPressure groups--Marketingen_US
dc.titleA comparative study on the Facebook usage of Dakila and Gawad Kalinga advocacy groups for the promotion of their activitiesen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairGotico, Sharlene
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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