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dc.contributor.adviserGotico, Sharlene
dc.contributor.authorBuyco, Patricia Jeanne B.
dc.coverage.spatialAnilaoen_US
dc.date.accessioned2023-03-01T01:37:40Z
dc.date.available2023-03-01T01:37:40Z
dc.date.issued2014
dc.identifier.citationBuyco, P. J. B. (2014). Perceived effectiveness of campaign medium on present-day elections among selected residents of the Municipality of Anilao (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2507
dc.descriptionAbstract onlyen_US
dc.description.abstractThis research aimed to determine the perceived effectiveness of the campaign media used in present-day elections among selected resident voters of the Municipality of Anilao. The study made use of a descriptive research format and the survey was conducted in Anilao. A total of 100 respondents were randomly chosen using a valid voters’ list acquired from the COMELEC. They were then classified according to age, gender and civil status. The dependent variable was the selected resident voters of the Municipality of Anilao’s response. The independent variables were age, gender and civil status of the respondents. The results of the study were made through the help of a statistician who subjected the findings on a computer programmed statistics called as the Statistical Package for Social Sciences (SPSS) software. A T-test for equality of means was then used to get the results. The research revealed that the randomly selected resident voters of Anilao perceived television as the overall most effective campaign medium used during electoral candidacies. Findings showed that this campaign medium was widely favored due to its accessibility to the respondents, how it clearly states the candidates’ goals, and its visual effects. When grouped according to their demographic characteristics, respondents showed the same results in terms of gender and civil status. However, when in terms of age, respondents displayed a difference of preferences on the campaign media used.en_US
dc.format.extentviii, 29 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .B89 2015en_US
dc.subject.lcshPolitical campaignsen_US
dc.subject.lcshPhilippines--Iloilo (Province)--Anilaoen_US
dc.subject.lcshLocal electionsen_US
dc.subject.lcshPolitical television commercialsen_US
dc.titlePerceived effectiveness of campaign medium on present-day elections among selected residents of the Municipality of Anilaoen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairGotico, Sharlene
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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