Once upon a time: A survey on the film elements in Walt Disney movies that have influenced the viewing decisions of selected students of the College of Arts and Sciences for school year 2015-2016

Abstract

This Descriptive Research was conducted to find out what film elements in Walt Disney movies have influenced the viewing decision of selected College o f Arts and Sciences students of Central Philippine University for School Year 2015-2016. Specifically, the study answered the following objectives: first, describe the profile of the College o f Arts and Sciences respondents; and second, determine the film elements in Walt Disney movies that have influenced the viewing decisions of CAS students of CPU. Applying the Uses and Gratifications Theory, a researcher-made questionnaire was used to gather the data. It was found that majority o f the respondents’ viewing decision is strongly influenced by the Trailer of Walt Disney films, followed by the Genre and the Popularity on Social Media. Storyline and the Actor/Actress’ who serve as the voice of the characters has only influenced the viewing decisions of the respondents.