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dc.contributor.adviserGallo, Kay Arden Q.
dc.contributor.authorAlvañez, Irene Nicole B.
dc.date.accessioned2023-02-13T02:37:20Z
dc.date.available2023-02-13T02:37:20Z
dc.date.issued2016-03
dc.identifier.citationAlvañez, I. N. B. (2016). Once upon a time: A survey on the film elements in Walt Disney movies that have influenced the viewing decisions of selected students of the College of Arts and Sciences for school year 2015-2016 (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2470
dc.descriptionAbstract onlyen_US
dc.description.abstractThis Descriptive Research was conducted to find out what film elements in Walt Disney movies have influenced the viewing decision of selected College o f Arts and Sciences students of Central Philippine University for School Year 2015-2016. Specifically, the study answered the following objectives: first, describe the profile of the College o f Arts and Sciences respondents; and second, determine the film elements in Walt Disney movies that have influenced the viewing decisions of CAS students of CPU. Applying the Uses and Gratifications Theory, a researcher-made questionnaire was used to gather the data. It was found that majority o f the respondents’ viewing decision is strongly influenced by the Trailer of Walt Disney films, followed by the Genre and the Popularity on Social Media. Storyline and the Actor/Actress’ who serve as the voice of the characters has only influenced the viewing decisions of the respondents.en_US
dc.format.extentvi, 39 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .A48 2016en_US
dc.subject.lcshWalt Disney Productionsen_US
dc.subject.lcshCollege studentsen_US
dc.subject.lcshConsumers' preferencesen_US
dc.subject.lcshMotion picturesen_US
dc.titleOnce upon a time: A survey on the film elements in Walt Disney movies that have influenced the viewing decisions of selected students of the College of Arts and Sciences for school year 2015-2016en_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairGotico, Sharlene
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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