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dc.contributor.adviserBenjamin, Clarece P.
dc.contributor.authorFamoso, Adelbert A.
dc.date.accessioned2023-02-10T02:38:48Z
dc.date.available2023-02-10T02:38:48Z
dc.date.issued2017-04
dc.identifier.citationFamoso, A. A. (2017). Online news or printed newspaper? A comparative study on the reading preferences of two selected age groups (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2464
dc.descriptionAbstract onlyen_US
dc.description.abstractThe advancement of the technology has cultivated the growth in the news media in these recent years, hence it has somehow served as a tool to motivate the news media to change in order to adapt to this transformation in recent years. Compared to the past, where people only have access to news through certain news media, people are now able to read the news through a wider range of medium. A comparative research was conducted to examine the preference of two age groups between print newspaper and online news. A total of 50 respondents from the employees of the Department of Agriculture Field Office Region VI with 25 respondents aged 20-39 and 25 respondents aged 40 and up. Results showed that the readership towards print newspapers in Philippine media landscape is unrelieved and it has shown that the preferences stay in print newspaper regardless of age group. The gratifications obtained from print newspaper are relatively higher than online news. The present study was aided by the uses and gratification approach concluding that audiences are actively seeking for the interactive media in order to obtain gratification.en_US
dc.format.extentvi, 34 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .F36 2017en_US
dc.subject.lcshReading interestsen_US
dc.subject.lcshElectronic newspapersen_US
dc.subject.lcshNewspapersen_US
dc.subject.lcshReadership surveysen_US
dc.subject.lcshReading interests--Age factorsen_US
dc.subject.lcshComparative studiesen_US
dc.subject.lcshReading interests--Comparative studiesen_US
dc.titleOnline news or printed newspaper? A comparative study on the reading preferences of two selected age groupsen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairGotico, Sharlene
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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