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dc.contributor.adviserCocjin, Annalee L.
dc.contributor.authorOrtega, Edelisa S.
dc.date.accessioned2023-02-10T00:26:41Z
dc.date.available2023-02-10T00:26:41Z
dc.date.issued2012-03
dc.identifier.citationOrtega, E. S. (2012). Perceptions of mass communication students of Central Philippine University on weight loss advertisement (Unpublished special paper). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2460
dc.descriptionAbstract onlyen_US
dc.description.abstractThe study identified the Perceptions of Mass Communication students of Central Philippine University on Weight Loss Advertisements. The researcher made use of descriptive survey design to identify the perceptions of the respondents as to appeal, effect and impact in terms of: appeal, visual image, and endorser to the viewers, and the insights of the respondents on weight loss advertisements. Their perceptions were identified, grouped and discussed and presented in tables. The theory on Uses and Gratification was used as basis of the analysis and discussion. Results of the study showed that Fit n’ Right is considered as the most appealing advertisement, and Fitrum was found to be the most effective. As regards impact, an advertisement with graphic designs was ranked first, endorser was ranked second and the message was ranked third as elements that affect the respondents. As regards insights, the weight loss advertisements have left a tremendous impact to the respondents by changing their perceptions and influencing their decisions.en_US
dc.format.extentvi, 29 leavesen_US
dc.language.isoenen_US
dc.subject.lccFilipiniana Theses P 91.5 .P6 .O78 2012en_US
dc.subject.lcshWeight lossen_US
dc.subject.lcshAdvertisingen_US
dc.subject.lcshTelevision commercialsen_US
dc.subject.lcshCollege studentsen_US
dc.subject.lcshTelevision advertising--Public opinionen_US
dc.subject.lcshTelevision advertisingen_US
dc.titlePerceptions of mass communication students of Central Philippine University on weight loss advertisementen_US
dc.typeSpecial paperen_US
dcterms.accessRightsNot publicly accessibleen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairTrompeta, Leilani Fatimah L.
dc.contributor.committeememberCervera, Herly Fie U.
dc.contributor.departmentDepartment of Languages, Mass Communication and Humanitiesen_US
dc.description.degreeBachelor of Arts major in Mass Communicationen_US


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