Bachelor of Arts major in Mass Communications: Recent submissions
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Strong family ties and tradition: Coke Philippines TV ads through the years
(2017-04)This is an analytical research study designed to recognize the timeline of Coca-Cola Philippines television advertisements. Specifically, the study answered the following objectives: (1) select old and new Coca-Cola ... -
Asian sidekicks in Marvel Cinematic Universe (MCU) and Detective Comics Extended Universe (DCEU) films
(2018-04)The main purpose of this study was to determine how Asian roles and characters are portrayed in two of the Hollywood’s character-based entertainment universes; Marvel Cinematic Universe (MCU) and Detective Comics Extended ... -
"The idea behind the mask": A content analysis of the film V for Vendetta
(2015-03)V for Vendetta is a dystopian thriller directed by James McTeigue, starring Hugo Weaving (The Matrix, The Lord of the Rings) and Natalie Portman (Star Wars, Leon: The Professional). It is based on a graphic novel series ... -
Online news or printed newspaper? A comparative study on the reading preferences of two selected age groups
(2017-04)The advancement of the technology has cultivated the growth in the news media in these recent years, hence it has somehow served as a tool to motivate the news media to change in order to adapt to this transformation in ... -
Conceptualization and appraisal of an electronic poster on anti-air pollution in Iloilo City
(2016-11)This study reported the procedure involved in the conceptualization and appraisal of an electronic poster on Anti-air pollution in Iloilo City. The study was conducted to determine the merits of the conceptualized and ... -
Character analysis of ABS-CBN telenovela “Rubi”
(2012-10)This study analysed the character of Rubi and how she manifested her portrayal as a protagonist and antagonist. The study determined the values shown in this telenovela like family, culture and social values. It shows the ... -
TV networks producing the most reliable news as perceived by adults from Brgy. La Furtuna, Barotac Viejo, Iloilo
(2017-04)This study aimed at the determining the most reliable news as perceived by adults from Brgy. La Furtuna, Barotac Viejo. The study was anchored on Uses and Gratification wherein the approach is central focus on active ... -
Perceptions of mass communication students of Central Philippine University on weight loss advertisement
(2012-03)The study identified the Perceptions of Mass Communication students of Central Philippine University on Weight Loss Advertisements. The researcher made use of descriptive survey design to identify the perceptions of the ... -
Perception of parents on the influence of television in their children’s behavior
(2019-04)This study was conducted to determine the perception of parents on the subconscious influence of television in their children’s behavior. Specifically, this study analyzed how persuasive television media can be to a child’s ... -
What went wrong: An analysis on the actions taken by the media in Mendoza’s case documentary
(2017-04)This study was conducted to determine the actions and practices taken by the media during the hostage taking of Senior Police Inspector Rolando Mendoza at Quirino Grandstand, Luneta Park on August 23, 2010 while looking ... -
Radio listening habits among public high school students in rural and urban areas and their attitude toward the programs
(2019-04)This descriptive study conducted during the Second Semester SY 2018-2019 aimed to determine the radio listening habits and reasons for listening of 100 public high school students. The study used convenience sampling in ... -
Inflicting or not? The level of effectiveness of product placements in affecting the credibility of news programs as perceived by radio listeners of Maasin, Iloilo
(2018-04)This study aimed to determine the level of effectiveness as to how product placements affects the credibility of news programs through the perception of AM Radio listeners of the municipality of Maasin in the province of ... -
Self improvement on public communication skills as perceived by theater artists
(2017-10)This research study was designed to determine the self perception of theater artists from Iloilo Prima Galaw in the improvement of their public communication skill after joining theater. Specifically, the study answered ...
