College of Arts and Sciences: Recent submissions
Ipinapakita ngayon ang mga item 101 - 120 ng 417
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The college Facebook experience: A comparative study on the perception of friendship quality developed in Facebook and face-to-face interaction
(2014-03)This is a descriptive study designed to determine friendship quality developed online through Facebook and face-to-face as perceived by AB Mass Communication students of Central Philippine University, Iloilo City specifically ... -
Headlines from radio and newspaper: A survey on the preference of selected residents of San Juan, Molo, Iloilo City
(2016-03)This study aimed to compare the preference of selected residents of Zone 3, Brgy. San Juan, Molo, Iloilo City on the headlines from radio and newspaper. Specifically, the study answered the following objectives (1) determine ... -
The effects of exposure to social media in the school performance of grades 3 to 6 pupils of Children’s Integrated School of Alta Tierra
(2017-03)This study aimed at the effects of social media in the school performance of pupils grades 3 to 6 of Children’s Integrated School of Alta Tierra during academic year 2016-2017. The study was anchored on the Cultivation ... -
A comparative study of the role of women in society as portrayed in selected local and international films of 2014
(2016-03)This study is an analysis of women’s role in society as portrayed in selected local and international films of 2014. It was conducted to determine the roles of women and their significance in society. Specifically, the ... -
The inexistence of radio classification board: Perception toward FM radio programs
(2014-03)This is a descriptive research study designed to determine the perception of Mass Communication students of Central Philippine University in Iloilo City during the Second Semester of S.Y. 2013-2014 towards FM radio programs. ... -
Traditional or new media: The credibility of usage in obtaining news information
(2019-04)This study aimed to determine the credibility between traditional and new media in obtaining news information. Specifically, this analyzed the students’ preference and reasons for choosing their source of information. The ... -
“Annyeong!’’: Influence of Kdrama on Filipino teenagers
(2019-02)Since the advancement of technology in this generation has a big influence to the society especially to the teenagers, this study aimed to investigate and understand the effects of watching K-drama on Filipino teenagers ... -
Images, portrayals, values and common messages in the movies: Mean Girls and The Clique
(2012-03)The study is an analysis on the images, portrayals, common messages and values that are present in the movies: Mean Girls and The Clique. Through the researcher’s study, the two films discussed the costume, dialogue and ... -
Perception of high school students on selfies posted on social networking sites
(2016-03)This is an exploratory research study designed to determine the Perception of High School Students of Sinamay High School on Selfie Posted on Social Networking Sites. Specifically, the study determined the demographic ... -
Press play: The effects of atmospherics (music) on consumer behavior
(2019-02)This is a descriptive research study using a survey method to determine whether music playing inside a particular store influences consumer behavior. A validated researcher made questionnaire was used to gather the data ... -
The portrayal of children in Joey Velasco’s “Sa Kambas ng Lipunan”
(2012-03)The study was conducted to know the portrayal of the children in Joey Velasco’s "Sa Kambas ng Lipunan,” in terms of age, gender, educational background, values and problems presented in the video. Descriptive analysis was ... -
Mind distortion: The effect of metal music on the behavior of adolescents
(2013-03)This survey study aimed to determine the effects of metal music on adolescents when taken as an entire group or when grouped according to sex, educational level, and level of exposure. The participants of this study were ... -
Get that thing on me: A content analysis on the existing vulgar language in selected rap songs
(2014-03)Using the descriptive method, this study focused on analyzing the vulgarity in the lyrics of rap songs; specifically, it classified the vulgar language in the lyrics of the selected rap songs into three terms: violent/violence, ... -
A content analysis of ‘Friends' : Figuring the relative importance of elements in the success of a sitcom
(2016-03)The study is a structural analysis of the season one episodes of the TV series FRIENDS (1994-2004) created by David Crane and Marta Kauffman. This study was conducted based on Adaptive Structuration Theory formulated by ... -
A study on the factors that affect students’ decision in shifting to mass communication
(2014-03)The study investigated factors that affect students in shifting to mass communication. Specifically, it sought to identify the participants' profile in terms of age, course, year, gender and previous course. Specifically, ... -
Bullycide: A content analysis of cyber bullying on Facebook
(2014-03)This is a descriptive research study designed to determine whether or not the Facebook site, Centralian Feeler, is a cyber bully or just a typical member of the student body exercising his/her right of Free Speech. ... -
The social responsibility of local AM radio dramas: Perception of selected Sicogon Island residents
(2016-03)This is an explanatory research study designed to determine the perception of the selected Sicogon Island residents about the social responsibility on local AM radio dramas here in Iloilo Province. Specifically the study ... -
Visual presentation of Lady Gaga’s music videos
(2013-03)The study was conducted to identify the visual presentation of Lady Gaga’s Music Video. The sample music videos are Bad Romance, Telephone and Judas. Descriptive analysis was employed with the use of the coding sheets. The ... -
The portrayal of women in Cinderella movies
(2019-04)This study analyzed how women were portrayed in the Cinderella (1950) and Cinderella (2015) films. Specifically, it answered the following questions: 1) how were women portrayed in terms of physical appearance and ... -
A study of the character portrayal of the characters of Sesame Street and Batibot: Analysis of the educational value of these programs
(2016-03)This study aimed to conduct an analysis on the main characters of Sesame Street and Batibot in terms of character portrayal and different approaches of the two ETV programs. Content analysis has been used in conducting ...
