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dc.contributor.authorRomarate, Esther Rose A.
dc.contributor.authorCervera, Herly Fie U.
dc.date.accessioned2021-05-10T00:50:40Z
dc.date.available2021-05-10T00:50:40Z
dc.date.issued2009-05
dc.identifier.citationRomarate, E. R. A. & Cervera, H. F. U. (2009). Extent of media exposure of first year college students of Central Philippine University, Iloilo City (Research report). Jaro, Iloilo City : University Research Center, Central Philippine University.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/824
dc.descriptionAbstract only Full text availableen_US
dc.description.abstractThe study assessed the extent of media exposure of first-year college students of Central Philippine University and analyzed the subject of media they are exposed to in terms of content and values. It made use of the descriptive survey research design. A researcher-made questionnaire was employed to gather the needed data from the 345 participants across the different colleges. Stratified random sampling was used to determine the number of students who would take part in the study. Frequency, percentage, Chi-square, and Analysis of Variance were used to analyze the gathered data. Based on the findings of the study, the participants came from heterogeneous groups considering the profile variables. They had varying levels of exposure to the different forms of print, broadcast, and new media. In addition, they were also exposed to different content and values in the three media forms. There were significant differences and relationships between and among the identified variables in the studyen_US
dc.format.extentviii, 65 leavesen_US
dc.language.isoenen_US
dc.subject.ddcGSL 302.2372 R662en_US
dc.subject.lcshMass mediaen_US
dc.subject.lcshCentral Philippine University--Studentsen_US
dc.subject.lcshCentral Philippine Universityen_US
dc.subject.lcshCollege studentsen_US
dc.subject.lcshCollege freshmenen_US
dc.titleExtent of media exposure of first year college students of Central Philippine University, Iloilo Cityen_US
dc.typeTechnical Reporten_US
dcterms.accessRightsLimited public accessen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US


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