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Predictors of Chinese market tourism destination of choice: Bases for Philippine tourism policy and strategic planning inputs
(2015)
This study aimed to determine the predictors of Chinese market tourism destination of choice as basis for the Philippine tourism policy and strategic planning inputs. Specifically, the study aimed to 1) describe the profile ...
Building market dominance through brand and brand communication strategies: A case of CR Sanjiu in Shenzhen, China
(2017)
The study was conducted to analyze how a leading pharmaceutical company in Shenzhen, China achieved market dominance brand and brand communication strategies. To investigate how company employ effective brand communication ...