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dc.contributor.authorNillos, Jet R.
dc.contributor.authorYbarzabal, Evelyn R.
dc.contributor.authorGico, Emma T.
dc.contributor.authorCangrejo, Bernie C.
dc.contributor.authorVillalobos, Mizpah C.
dc.date.accessioned2021-04-19T02:32:39Z
dc.date.available2021-04-19T02:32:39Z
dc.date.issued2017-12
dc.identifier.citationNillos, J. R. , Ybarzabal, E. R. , Gico, E. T. , Cangrejo, B. C. & Villalobos, M. C. (2017). Commercialization of lemongrass (Cymbopogon citratus Stapf.) Ready-to-drink beverage product (kalamansi-ginger flavor). Patubas, 16(1), 1-31.en_US
dc.identifier.issn1908-515X
dc.identifier.urihttps://hdl.handle.net/20.500.12852/784
dc.descriptionJournal article Erratum to Patubas Vol. 16, No. 1 (December 2017) Correction to Volume 16, No. 1 This Patubas issue were unintentionally published as Volume 16, No. 1 (December 2017). The correct issue number is Volume 12, No.1 (December 2017).en_US
dc.description.abstractThe lemongrass kalamansi-ginger ready-to-drink (LGKG RTD) beverage was previously developed to provide a healthy yet convenient alternative to beverage products sold in canteens. This study aims to determine the commercialization of the CPU LGKG RTD beverage in terms of consumer preference, acceptability, competitor analyses, and marketing strategy. The LGKG beverage product was most preferred in the Elementary Canteen and Dining Hall against two other competitor products. The product was acceptable to 472 of 500 respondents, 457 indicated a willingness to buy the product, and 435 preferred the price at P15-20. Test marketing of the product showed the lowest sales at P50 selling price, which was increased when the price was reduced. The RTD beverage product is not saleable.en_US
dc.language.isoenen_US
dc.publisherCentral Philippine Universityen_US
dc.subject.lcshBeveragesen_US
dc.subject.lcshLemongrassen_US
dc.subject.lcshBeverages--Marketingen_US
dc.subject.lcshBeverages--Pricesen_US
dc.titleCommercialization of lemongrass (Cymbopogon citratus Stapf.) Ready-to-drink beverage product (kalamansi-ginger flavor)en_US
dc.typeArticleen_US
dc.citation.firstpage1en_US
dc.citation.lastpage31en_US
dc.citation.journaltitlePatubasen_US
dc.citation.volume12en_US
dc.citation.issue1en_US
local.subjectCymbopogon citratus Stapf.en_US
local.subjectLemongrass drinksen_US
local.subject.scientificnameCymbopogonen_US
local.subject.scientificnameCymbopogon citratusen_US


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  • Patubas [109]
    Patubas is a refereed research journal of Central Philippine University.

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