Assessment of the potential of Bucari area as ecotourism destination in the Municipalities of Leon and Alimodian: Bases for the formulation of Bucari area tourism development plan

Abstract

This study assessed the potential of Bucari as an ecotourism destination, located in Leon, Iloilo, by examining its natural, cultural, and socio-economic attributes through a mixed-methods approach. Survey participants included the residents, tourists, and local government officials and key resource persons. Results revealed that Bucari has ecotourism assets, including a cool climate, rich biodiversity, and scenic landscapes, complemented by local community involvement in conservation. However, limitations such as inadequate infrastructure, weak policy implementation, and minimal promotional activities were identified as development challenges. A comparative analysis with two accredited ecotourism sites in Iloilo showed Bucari scoring 69 out of 100, meeting the Department of Tourism’s baseline for readiness but trailing behind Bulabog-Putian (98) and Gigantes (89). Bucari performed well in institutional support and ecotourism services but lagged in cultural offerings, social preparedness, and product variety. Qualitative insights gathered through key informant interviews further revealed eight major themes: (1)Governance and Institutional Support, (2)Operational Sustainability, (3)Community and Cultural Integration, (4)Ecotourism Product Development, (5)Economic and Market Realities, (6)Infrastructure and Visitor Services, (7)Human Capital and Future Readiness and (8)Ecotourism Marketing and Visitors Engagement. The study concludes that Bucari has satisfactory ecotourism potential but requires strategic interventions. The local government and stakeholders should develop a comprehensive ecotourism plan designed to strengthen community-based initiatives, enhance infrastructure, and enforce consistent environmental management to foster sustainable ecotourism development while preserving Bucari’s ecological and cultural heritage.