Supply chain analysis of Sinakol: A market entry

Abstract

This study aimed to analyze the supply chain of Sinakol, a traditional delicacy in Alimodian, Iloilo, with a focus on identifying challenges and opportunities in ingredient sourcing, production, distribution, and market entry. A qualitative case study design was employed, involving eight purposively selected participants—five Sinakol producers and three representatives from the Local Government Unit (LGU). In-depth interviews and focus group discussions served as the primary data-gathering instruments. Thematic analysis was used to organize the data into emerging themes, supported by coding and triangulation. The findings revealed significant issues in ingredient supply, especially coconut shortages due to seasonal availability, competition, and climate change. The physically demanding production process and traditional packaging using banana leaves further limit scalability and shelf life, hindering wider market distribution. Despite these limitations, opportunities for market growth were identified, including improved packaging, digital marketing, and government support through events, funding, and product promotion. However, the study also highlighted concerns about sustainability, particularly the lack of interest among the younger generation in continuing Sinakol production. This implies that cultural preservation and economic viability must be balanced through innovation, policy support, and intergenerational engagement to ensure Sinakol’s long-term success in broader markets.