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Building market dominance through brand and brand communication strategies: A case of CR Sanjiu in Shenzhen, China
(2017)
The study was conducted to analyze how a leading pharmaceutical company in Shenzhen, China achieved market dominance brand and brand communication strategies. To investigate how company employ effective brand communication ...
Intrapreneurship and business performance among micro, small and medium enterprises in Iloilo City, Philippines
(2022)
The purpose of this study was to evaluate the intrapreneurship and business performance of micro, small and medium enterprises in Iloilo City, Philippines. Intrapreneurship includes new business venturing, innovativeness, ...
Financial attitude and management practices as predictors of financial freedom among the faculty in private higher education institutions: Inputs to a human resource development plan
(2022)
This survey-predictive-correlational research was conducted to determine the financial attitude and management practices as predictors of financial freedom among the faculty in private higher education institutions in ...