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dc.contributor.authorDe La Gente, April Ann B.
dc.contributor.authorSaromines, Sheryll P.
dc.contributor.authorGalanto, Diosdado J.
dc.contributor.authorNava, Joshua Bryan M.
dc.contributor.authorEcol, John Zymon J.
dc.contributor.authorJungco, Shaina Fae B.
dc.contributor.authorFornier, Erika Jane E.
dc.contributor.authorBarredo, Mellissa Marie L.
dc.date.accessioned2023-06-27T07:15:54Z
dc.date.available2023-06-27T07:15:54Z
dc.date.issued2022-12
dc.identifier.issn2945-3909
dc.identifier.urihttps://hdl.handle.net/20.500.12852/2708
dc.descriptionJournal articleen_US
dc.description.abstractThe coronavirus disease 2019 (COVID-19) Pandemic had compelled the business industry to further embrace e-commerce. A notable micro, small, and medium enterprises (MSMEs) in this time were collegiate-owned online businesses, having an observable incremental increase in number within the period. This descriptive-correlational research evaluates the level of effectiveness of the marketing mix in terms of product, price, place, and promotion as utilized by these establishments and assesses whether it constitutes towards its growth in terms of sales, profit, number of customers, and number of assets. The purposive sampling design was used to survey 100 (one hundred) respondents. After gathering and interpreting the results from the survey, the data revealed that the product mix was ranked as the most effective among the marketing mix and the moderate growth was the number of customers. Furthermore, results imply that there is no significant difference in the level of effectiveness of the marketing mix and growth when grouped according to demographics. Moreover, the data also infers that there is no significant relationship between the level of effectiveness of the marketing mix and its growth of collegiate online businesses in Iloilo City during the COVID-19 Pandemic.en_US
dc.description.sponsorshipCentral Philippine Universityen_US
dc.language.isoenen_US
dc.publisherCentral Philippine Universityen_US
dc.subject.lcshCOVID-19 Pandemic (2020-)en_US
dc.subject.lcshStudent-owned business enterprisesen_US
dc.subject.lcshCollege studentsen_US
dc.subject.lcshElectronic commerceen_US
dc.titleThe growth of collegiate-owned online business amidst COVID-19 pandemicen_US
dc.typeArticleen_US
dcterms.accessRightsPublicly accessibleen_US
dc.citation.firstpage135en_US
dc.citation.lastpage140en_US
dc.citation.journaltitleCentral Philippine University Multidisciplinary Research Journalen_US
dc.citation.volume2en_US
dc.citation.issue1en_US
local.subjectOnline businessen_US
local.subjectMarketing mixen_US
dc.identifier.essn2945-3917


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