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Are mass media practitioners not true professionals? A study on mass communications students' perception towards licensure examination
(2014-03)
This is an exploratory research study designed to determine the perception of 4th year Mass Communication students of Central Philippine University and West Visayas State University in Iloilo City during the Second Semester ...
Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)
This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ...
Library or Google: A study on the information source preference of CPU Social Science students
(2016-03)
This study is aimed to determine the preferences of CPU Social Sciences students between Library and Google and the factors that affect their choice of information source. Specifically, the following objectives were answered ...
Survey on the perception of Mass Communication students on what makes a movie trailer interesting
(2016-03)
This research study was designed to determine the perception of students on factors associated on what makes a movie trailer interesting. Specifically, the study answered the following objectives (1) determine the demographic ...