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dc.contributor.adviserFernandez, Archil B.
dc.contributor.authorLañada, Jonel P.
dc.date.accessioned2021-02-05T07:16:57Z
dc.date.available2021-02-05T07:16:57Z
dc.date.issued2011
dc.identifier.citationLañada, J. P. (2011). Perceived risk, travel preferences and style of tourists in selected tourist destinations at Nueva Valencia, Guimaras (Unpublished master thesis). Central Philippine University, Jaro, Iloilo City.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12852/188
dc.descriptionAbstract onlyen_US
dc.description.abstractIsland of Guimaras is trying to position itself to become one of the major tourist destinations in the country and aspires to be an alternative to the world-renowned Boracay. According to the record of Guest Assistance Center (2009), a total of212,938 local and foreign tourists have visited the island province. Despite the influx of tourists in the area, statistics about tourists obtained by the Department of Tourism (DOT) focus mainly on the number of tourists and their personal characteristics. If the DOT wants to improve its tourism programs, a more intensive study about tourists is needed. This study determined the profile of Guimaras tourists, their perceived risks, travel style and preferences. Moreover, the study also determined the relationship among study variables. Personal interviews with 355 randomly selected tourists were conducted in May 2011in Nueva Valencia, Guimaras, the municipality with the most number of tourist spots in the province. Findings revealed that most of tourists were young adults, male, single, college educated and professionals. Eight in ten were from the Visayas region, while only 8.7 percent were foreigners. Most of the tourists reached Guimaras through non-package tour and learned about the place from friends and relatives, very few from other sources. Most have visited at least twice and usually travel in groups. The top preferences of the travelers are beaches and beautiful sceneries which Guimaras is known for. The two main risks perceived were physical and climate risks. Related with perceived risks is place of origin, while age, educational attainment, travel arrangement are significantly related with preferred amenities. Sex, age, civil status, place of origin and travel arrangement are related with travel style.en_US
dc.format.extentxiii, 119 leavesen_US
dc.language.isoenen_US
dc.subject.ddcGSL Theses 301.72 L22en_US
dc.subject.lcshPhilippines--Guimarasen_US
dc.subject.lcshTravelen_US
dc.subject.lcshTourismen_US
dc.subject.lcshTouristsen_US
dc.subject.lcshTravelersen_US
dc.subject.lcshIslandsen_US
dc.subject.lcshRisken_US
dc.subject.lcshConsumers' preferencesen_US
dc.titlePerceived risk, travel preferences and style of tourists in selected tourist destinations at Nueva Valencia, Guimarasen_US
dc.typeThesisen_US
dc.description.bibliographicalreferencesIncludes bibliographical referencesen_US
dc.contributor.chairDavid, Fely P.
dc.contributor.committeememberDusaran, Reynaldo N.
dc.contributor.committeememberCalibjo, Mylene S.
dc.contributor.departmentSchool of Graduate Studiesen_US
dc.description.degreeMaster of Arts in Sociologyen_US


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