Browsing Master in Business Administration by Subject "Cell phones and college students"

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The relationship between selected factors and utilization of cellular phones among College of Commerce students at Central Philippine University

Debil, Jennifer Leah P. (2001)

According to Philip Kotler, before a person decides to buy, there are five roles played by different people which lead to the buying decision. These roles are the initiator, influencer, decider, buyer and user. The initiator ...