A study of public relations activities of SUCs and DECS-supervised government colleges in Western Visayas

Abstract

This study has three main objectives: (1) to identify the perceived and preferred public relations activities of key officials of state universities and colleges (SUCs) and DECS- supervised government colleges in Western Visayas; (2) to analyze their variations when these were grouped in terms of selected institutional and personal variables and (3) to determine whether these perceived and preferred public relations activities of key officials were related to selected institutional and personal variables. More specifically, this study sought answers to the following questions: 1. What are the public relations activities of state- supported institutions of higher education in Western Visayas, as perceived by their key officials? 2. What are the preferred public relations activities of key officials of state-supported institutions of higher education in Western Visayas? 3. Are there gaps between the perceived and preferred public relations activities of key officials? 4. Are there significant differences between the perceived and preferred activities of key officials on the four purposes of public relations of state- supported institutions of higher education in Western Visayas? 5. Are there significant variations in the perceived/ preferred public relations activities of key officials, when these were grouped according to: 5.11 type of school 5.2 program thrust 5.3 province 5.4 educational qualification 5.5 number of years of experience 5.6 type of position 6. Are the perceptions/preferences for public relations activities of key officials related to each of the selected institutional variables? (e.g. type of school, program thrust and province wherein the colleges are located) 7. Are the perceptions/preferences for public relations activities of key officials related to personal variables, when these are taken altogether? 8. How much of the variations in perceived/preferred public relations activities of key officials can be attributed to the combined influence of personal variables?