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Attitudes of mass communication students of Central Philippine University towards heavy metal music
(2015-03)
Music interconnection with society can be seen throughout history. Every known culture on earth has music. From generation to generation, these cultures evolve and so does music. It is one of those art forms that are ...
Perception of 4th year high school students of Concepcion L. Cazenas Memorial School towards Tagalog-dubbed Hollywood movies.
(2014-09)
Nowadays, film industry as a medium of communication plays a vital role in providing information and spreading a country’s culture. Film dubbing is a new form communication medium in which the original language version of ...
Perception of high school students on selfies posted on social networking sites
(2016-03)
This is an exploratory research study designed to determine the Perception of High School Students of Sinamay High School on Selfie Posted on Social Networking Sites. Specifically, the study determined the demographic ...
“Annyeong!’’: Influence of Kdrama on Filipino teenagers
(2019-02)
Since the advancement of technology in this generation has a big influence to the society especially to the teenagers, this study aimed to investigate and understand the effects of watching K-drama on Filipino teenagers ...
Press play: The effects of atmospherics (music) on consumer behavior
(2019-02)
This is a descriptive research study using a survey method to determine whether music playing inside a particular store influences consumer behavior. A validated researcher made questionnaire was used to gather the data ...
The effects of exposure to social media in the school performance of grades 3 to 6 pupils of Children’s Integrated School of Alta Tierra
(2017-03)
This study aimed at the effects of social media in the school performance of pupils grades 3 to 6 of Children’s Integrated School of Alta Tierra during academic year 2016-2017. The study was anchored on the Cultivation ...
Effectiveness of TV advertisement jingles towards product recall as perceived by the college students of Central Philippine University
(2014-03)
This study aimed at the analysis of the effectiveness of TV advertisement jingles towards product recall as perceived by AB English and AB Mass Communication students of Central Philippine University. The study was anchored ...
Get that thing on me: A content analysis on the existing vulgar language in selected rap songs
(2014-03)
Using the descriptive method, this study focused on analyzing the vulgarity in the lyrics of rap songs; specifically, it classified the vulgar language in the lyrics of the selected rap songs into three terms: violent/violence, ...
A content analysis on Central Philippine University’s recruitment tools
(2014-03)
This study aimed to define and identify the recruitment tools of Central Philippine University on the grounds of the importance of marketing research such as the employment of recruitment tools. The university is currently ...
Library or Google: A study on the information source preference of CPU Social Science students
(2016-03)
This study is aimed to determine the preferences of CPU Social Sciences students between Library and Google and the factors that affect their choice of information source. Specifically, the following objectives were answered ...